Forj A Jewish Dating App Powered By Ai And Coaches

Online Dating

Forj™ is a Unique Jewish Dating App Powered by AI & Informed by Experienced Dating Coaches

Amber Brooks

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major in college, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to She has been quoted by the Washington Times, Cosmopolitan, The New York Post, and AskMen.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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The Short Version: Since its launch in 2018, Forj has endeavored to raise the bar in the online dating scene and connect values-driven Jewish singles. The dating app has developed a curated matchmaking system that prioritizes long-term compatibility and generates highly accurate date suggestions. As an AI-powered dating app, Forj is leading the way into the future and opening singles up to a world of romantic possibilities.

When faced with adversity, people often have to get creative to overcome the obstacles in their way. They have to think of new solutions and try different strategies until they get it right.

If necessity is the mother of invention, perhaps frustration is the father of innovation. That maxim certainly holds true for the Jewish couple who founded Forj, a forward-thinking niche dating app. Yossi and Shira Teichman got into the dating industry years ago because they felt frustrated by the dating resources (or lack thereof) available to Jewish singles.

The Forj logo

Forj uses an intelligent matching system to introduce compatible Jewish singles.

Shira had been actively dating for over a decade, and she had tried every dating site, social mixer, and matchmaker she could find without any luck. She couldn’t find a meaningful solution to her problem, so she decided to start a business to fill that void and build a community around daters like her.

In 2014, Shira founded Breakthrough Dating in Los Angeles as a quality-driven guide for singles on the road to marriage.

Shira conducted workshops and coached private clients to discuss strategies for meeting a partner, and she put her own advice into action, meeting and marrying Yossi, who was also a budding dating professional.

Now Shira and Yossi have combined their knowledge and skill sets to create Forj, an AI-powered dating app. Since its launch in 2018, Forj has worked its algorithm to the bone to create true connections between relationship-minded Jewish singles. The app prioritizes quality over quantity and carefully screens new members to ensure they’re on the level.

Forj is currently available on iOS and Android for free, and its fast-growing network encompasses thousands of Jewish men and women in search of love and marriage.

According to CEO Yossi Teichman, “Forj is the first dating app to get to know the user for who they truly are, what they need, what they want, how to identify the ideal match, and, finally, how to connect in a real way.”

A Compatibility-Focused Interface Keeps Singles Engaged

Forj has pioneered a research-based approach to online dating and streamlined the matchmaking system in the process. The app uses high-tech matching tools to facilitate a successful online dating experience, and its carefully designed system makes a positive impression from the get-go.

It takes less than a minute to download the app and start matching with Forj users online. Forj invites its new members to link their dating profiles with a social media account, and the app will use that personal information to automatically fill in the blanks and generate a profile.  This quick and fun signup process helps newcomers get started on the right foot.

Screenshot of a Forj profile

Forj’s in-depth profiles put personality front and center.

Forj maintains a high-caliber network of authentic singles, and its sophisticated verification tools ensure no fake profiles slip under the radar. The app automatically verifies a new user’s age, gender, picture, and location.

Members can fill in a bio section and answer brief multiple-choice questions about themselves to give their profiles that personal touch. The completed dating profile touches on the salient points of someone’s personality (interests, demographics, relationship goals, etc.) while still leaving a little mystery for singles to discover during the live online chat.

Once you complete the sign-up process, you can use Forj’s time-tested match algorithm to find a compatible partner. The app generates match suggestions based on your dating preferences and demographic information, searching for as close a match as possible. A click-to-highlight feature shows users the things they have in common and why the match makes sense. As you go through your matches, the app learns what traits you prioritize, and it adjusts its recommendations accordingly. The result is an accurate, personalized, and fun swiping system that only gets better with time.

Forj is on a mission to encourage communication and connection, and it goes to great lengths to make its users feel comfortable flirting with a mutual match. The app generates original icebreakers to help users get the ball rolling if they don’t know what to say.

In the last couple years, Forj has built its reputation in the Jewish community and earned the loyalty of new members. Overall, Forj has an 85% retention rate among new signups.

“Since our users enjoy the fun signup process so much — and are impressed with the incredible accuracy of their auto-generated profile — they are willing to wait for matches,” Yossi told us. “This provides very strong validation of how much people need what we’re building.”

The Knowledgeable Team Leverages Technology to Help Daters

Yossi and Shira Teichman created Forj to solve the problems they experienced in the modern dating scene. They both spent over 10 years actively dating and looking for “The One,” and they endured plenty of dead-end dates and online dating burnout along the way.

Shira started a dating coaching company to share her experiences and insights, and her message resonated with many singles out there. Over 90% of her clients ended up in loving relationships after completing eight coaching sessions.

Photo of Forj Co-Founders Yossi and Shira Teichman

Yossi and Shira Teichman founded Forj to fix certain flaws in online dating.

Their success as professional dating experts motivated Shira and Yossi to shift gears and brainstorm ways they could expand their influence and help more singles find love. In 2018, they launched Forj. They envisioned this dating app as a platform that would empower serious daters to build meaningful relationships and get beyond the game-playing and ghosting scene. The rest is history.

Yossi and Shira bring a unique perspective to dating as Orthodox Jews, millennials, and college graduates, and they are uniquely positioned to unite well-educated Jewish singles who want to marry within the faith.

“Forj was born in response to a problem that we, and countless other singles, had experienced firsthand,” Yossi explained. “These experiences compelled Shira to quit her job and spend time studying under the world’s top relationship experts.”

Forj began as a passion project led by skilled dating experts, but it has grown faster and farther than they ever anticipated.

98% of Users Show Interest Within Five Match Suggestions

Forj has satisfied many users with its quality-driven approach to love. The app has an average rating of 3.9 out 5 stars in its customer reviews on Google Play and the App Store. Many specifically praise the algorithm’s ability to cut through the nonsense and identify what truly matters to singles.

“This app is truly incredible and absolutely game-changing,” said Shane123455 in his review. “The in-depth questions about my values and goals were so spot-on, and so was its assessment of my character.”

Screenshot from Forj

Forj helps singles narrow down a sea of date prospects into a handful of mutual matches.

Bryan Chusk also highly recommended the app, saying it was a good example of what all dating apps should be like. “It is evident that the creators of this app aren’t in this for money,” he said. “They are in this industry because they truly care.”

Forj has the testimonials and the statistics to prove its success in the Jewish dating scene. About 97% of users who download the app complete the signup process, and about 98% of users express interest in someone within the first five match suggestions.

In 2018, Forj saw 100% monthly growth as word spread about its effective and enjoyable features.

Motivated by the app’s popularity and success, the Forj team plans to provide even more value to users by expanding the membership or upgrading the app. In the coming year, Forj will integrate a virtual dating assistant with the online dating interface so that singles have a support system to coach them through specific dating challenges.

Yossi told us they’re also looking into recommending date spots to users to inspire locals to try new restaurants, coffee shops, bars, and other fun locales.

Forj Offers Jewish Men & Women a Cutting-Edge Dating Resource

Forj has made headlines in the online dating scene by cutting through the frustration and offering clear-cut solutions. This innovative dating app has invested in AI technology and developed an easy, fun, and, most importantly, effective matchmaking system.

If you’re Jewish, single, and looking for a relationship, then Forj was made for you. Yossi and Shira understand the challenges faced by modern daters and have devised smart solutions to bring greater quality and value to online dating. Today, thousands of serious daters used Forj to expand their search for a compatible companion.

“We know what we are doing works because we have witnessed it change our own lives and the lives of many others,” Yossi said.

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