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The Short Version: In the modern dating world, many single women have upfront conversations with men about being paid for the pleasure of their company at dinner or other activities. When both parties understand boundaries and budgets, they avoid miscommunication and wasted time. Ohlala is a dating app that allows men to post the details of a date and how much they’re willing to pay. Then, women can reply, negotiate, and schedule a fun evening that satisfies both parties.
Dating ethics can be confusing. What’s proper and expected for some singles is boring and vanilla to others. Those drastic differences in dating preferences can lead to real trouble when connecting through an online dating app.
A quick look at call-outs on many social media sites shows just how wrong a date can go for singles who have trouble respecting boundaries. In today’s modern dating world, many singles like to have an upfront conversation about what both parties expect. Some even discuss how much the man is willing to spend.
These arrangements have grown in popularity around the world. Many women enjoy being paid to show up as a beautiful date. Men often like paying for that company because they can expect intelligent, funny, and attractive women who may also be savvy in business. The results can be a lot of fun.
That’s the idea behind Ohlala, a unique dating app that allows men to set their dating budget before connecting with women for a memorable evening. That enhances transparency and makes expectations clear, which puts everyone on the same page.
“We want to make it clear that dating can be fast and instant, instead of swiping or using different apps,” said Fazal Elahi, Senior Performance Marketing Specialist for Ohlala. “It’s an application process, and men can compare it to a job posting. They can post an open position, and females can apply for it.”
That way, men and women can understand each other’s boundaries and expectations from the beginning. That means singles can spend less time resolving misunderstandings and more time preparing for a fun night.
Anyone who’s ever tried online dating has likely encountered someone asking them what they’re looking for.
That is often a veiled way for a man to ask if a woman is interested in a no-strings-attached hookup. If the answer is ‘yes,’ the woman may ask what’s in it for her. If the answer is ‘no,’ she may be offended and cut off communication.
Ohlala provides a secure space for enterprising and savvy women to find out upfront how they will benefit from the encounter.
“Women have much more control on the Ohlala app,” Fazal said. “They can decide who they want to date, for how long, and how much they would ask for this.”
Ohlala has approximately 850,000 members worldwide who arrange more than 3,500 dates every day. Fazal said that app users are mostly between the ages of 18 and 34 but there are also a high number of users from the other age groups. Most users are currently located in Germany and Austria, and the company’s headquarters are in Berlin.
The company shifted direction in 2015 to focus on the modern business of romantic connections.
“The Date on Demand is a unique idea,” he said. “And we are trying to enter the U.S. market soon.”
Ohlala makes the dating process simple. Men post their dating requests with descriptions of what they are looking for in a date and their possible dating budget. Women then receive a notification of the opportunity. Then, interested women can connect with the man, negotiate, and plan to meet in real life.
In addition to helping members arrange dates that fit within specific budgets, Ohlala also offers users and creators monetization opportunities. Other users can pay to view exclusive photos, videos, or to interact.
“Currently the female users can upload their own content, and male users can pay to watch the content,” Fazal said. “They can also send private messages to interact.”
The service aims to replace the social media platforms where women can gain a following but not necessarily earn an income. It may be hard for some people to respect the shades of gray in the dating industry, but there’s a big difference between this enterprise and being an escort.
The Ohlala Models program is reserved for the most attractive female members who want to earn money from their photos and videos. As with sites like OnlyFans, this concept is gaining popularity among daters in the U.S. and elsewhere. It makes sense for Ohlala to combine its monetization platform with opportunities for women to date generous men.
“The intention is clear to both sides for what they want,” he said. “We are an instant dating platform, and we are working every single day to make it better.”
Fazal said that the team is currently working on a revolutionary improvement to the app. The upgrade will allow it to become less of a dating app and more of a mix between a social media and matchmaking platform.
The plan includes providing a newsfeed-style home page for members who want to share stories, comment, and connect more seamlessly than they already do with the app. New features will allow men to follow women who interest them and, if they choose, pay to subscribe for exclusive content.
“Focusing on an amazing user experience, our new features development would take approximately a couple of months,” he said.
Ohlala is also planning to include services for singles based in the United States. The U.S. is a massive dating market, and the company is excited to connect even more successful men with smart, beautiful women.
“It’s a huge market, and we’re open for different possibilities to get our brand out there so the users can feel happy with our platform,” he said. “The goal is to help members experience a unique dating-monetization platform”
Ohlala members have also been providing feedback on ways the team can improve the app to make it better for both sides of the dating equation. The app already makes interactions between singles dramatically better by increasing the communication and respect daters have for each other — regardless of their preferences and expectations.