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The Short version: As more singles join dating sites, more of them often need help standing out. ProfileHelper uses detailed questionnaires to develop authentic profiles that help online daters attract attention from the types of people they desire. ProfileHelper understands the expectations on many different dating platforms, too. From traditional dating sites to swipe-right mobile apps, the company can create optimized profiles to entice the right matches. ProfileHelper’s goal isn’t simply to match daters with plenty of other singles, but, instead, to connect them with long-term partners.
Eric Resnick knows that a killer online dating profile is key to finding love on a virtual platform. He found his wife through a dating app, but they may not have made the connection had he not had an enticing profile or insightful dating strategies.
With his own success under his belt, Eric now develops profiles and coaches singles in online dating through his company, ProfileHelper.
“The strategy I used to meet my wife is exactly what I teach my clients to do,” Eric said. “Online dating is a patience game. You will meet great people, but it might take a little while.”
But Eric didn’t always envision himself consulting with singles about their dating woes. Still, he recognized that many virtual daters didn’t know how to create a compelling profile.
In the early 2000s, he worked as a profile assistant for Match.com. Though Match ended its profile-writing service, Eric said he believed there was a still a market for profile-writing help — so he launched his website. Now, he has a dedicated team of writers who consult with clients on dating profiles. Like Eric, all of ProfileHelper’s writers have had success with online dating themselves.
“Unless you’ve been an online dater, you don’t understand what it’s like to be one,” Eric said of his team’s experience.
ProfileHelper offers four unique services, depending on the client’s needs. They include makeovers of existing profiles, essay-based profile writing, new profile creation, and coaching.
When clients first connect with ProfileHelper, they receive a questionnaire about the dating apps that interest them most. The more complete the answers, the more compelling the profile. Clients are typically provided with more than one tentative profile and can choose the option they prefer.
Still, some daters may not have success from one platform to the next because profile expectations can differ. For example, users on traditional dating websites like Match.com or OKCupid post more in-depth profiles than those on swipe services like Tinder.
ProfileHelper writes profiles for all types of platforms and apps with some of the most popular being Tinder, Bumble, and Hinge. But ProfileHelper’s clients are occasionally interested in a diverse range of other platforms, as well.
“This morning I got an order in for JSwipe,” said Eric. “All dating apps have such different profile structures, which means each of them has a different vibe you’d go for.”
Services vary based on the dating app that clients plan to use. For example, if users are interested in standing out on swipe apps, ProfileHelper’s employees will look at existing profiles to see what could be improved. They may not write a new profile from scratch but instead offer suggestions for developing a more compelling version.
“It’s essentially a profile boot camp where we’ll go through the profile and the photos, and show you how to fix it yourself,” Eric said.
The company’s most popular service is its premium profile creation. As part of this package, users have an hour-long consultation with a ProfileHelper who helps the client with issues, including photo choice, dating strategies, and profile essays.
“We advise clients on how to not only find better matches but also how to stop contacting people who aren’t good matches for you,” Eric said.
ProfileHelper may offer a variety of helpful services, but it will never make a user out to be someone they’re not. That means no lying or exaggeration. In some respects, then, a ProfileHelper version could be more authentic than a profile someone writes for themselves.
“We can’t make someone like you. There are a million different reasons why someone might not be into you, and you don’t want to trick someone into liking you,” said Eric.
As part of its coaching services, ProfileHelper suggests strategies for writing more compelling messages and even has a service that can find daters potential matches.
However, the company does not send messages on behalf of clients. ProfileHelper will assist you in the online dating process, but will never get involved.
Online coaching is effective because Eric can explain to daters what they’re doing wrong. Though he has a team that writes dating profiles for users, Eric does all of the personalized consulting himself. Many clients who seek him out have already received online dating advice, but haven’t seen results that match their effort.
“A lot of people come to us confused because they don’t know how to get started, and some will come to us after getting some truly awful dating advice,” Eric said.
Coaching is an integral part of ProfileHelper’s work because, even if some users have attention-grabbing profiles, they often still don’t know how to successfully snag a date.
Eric said that some of the men he works with often don’t know how to respect the women they meet on dating apps. Often, they compliment a woman on her looks, rather than on other aspects of her profile, which can get their messages sent to the trash right away.
Women, on the other hand, can be too passive in online dating. Eric has seen many women who are unwilling to contact the men who pique their interest. Eric advises those women to waste no time getting in touch with these desirable men.
An effective dating strategy starts with the right enticement. “If you hit up the right person, but your profile stinks, then they’re still not going to respond,” Eric said.
Eric has found a passion for helping discouraged daters become more appealing online — without having to change themselves or behave inauthentically. His strategies have certainly worked — since 2005, ProfileHelper has improved the profiles of more than 13,000 online daters.
Eric said he feels satisfied with his work because he is helping people.
“I’d rather help 13,000 individuals than a company any day,” he said. “And it’s more fun to work with daters than dating companies.”
In the end, ProfileHelper’s goal is to boost the prospects of daters who may be overlooked because their profiles aren’t enticing. Whether the problem is a photo that attracts the wrong kind of attention or an “About Me” section that is a snooze fest, ProfileHelper is on a mission to ensure dating app-using singles demonstrate their best selves online.