Ziggeo: How Video Marketing Can Change the Way Dating Services Reach Out to Target Audiences

Online Dating

Ziggeo: How Video Marketing Can Change the Way Dating Services Reach Out to Target Audiences

Amber Brooks
Amber Brooks Posted:

The Short Version: Video has been hailed as the future of online and mobile dating because it offers an engaging way to communicate over a digital space. However, not all dating sites and apps are equipped to take advantage of video technology, and that’s where Ziggeo, an award-winning software company, comes in. Ziggeo gives businesses the ability to embed videos, record and upload videos, and stream recorded videos online. Modern dating companies can use Ziggeo’s API products to harness video technology, market their services, and cultivate a larger and more engaged audience.

Video marketing has become a powerful tool in the online world, and many digital companies have jumped on this opportunity to communicate with clients, customers, and members in a more personal and dynamic way.

Ziggeo has been at the forefront of video software design and online integration since 2013, and its video API has bolstered the business prospects of many forward-thinking companies, including Fiverr.

Fiverr is a global online marketplace where individuals can pursue their passions and market their skills as bloggers, voice-over actors, dating coaches, translators, graphic designers, developers, and other freelance service providers.

The Fiverr website is basically a freelancer paradise, and the marketing team works long and hard to spread the word about how people can earn a living in today’s gig economy. Ziggeo has been a natural partner in its marketing efforts. Fiverr integrated Ziggeo’s API to collect and share videos highlighting the impact Fiverr’s service has had on people. Here’s an example of a Fiverr community story:

In response to a site-wide call for video submissions, individuals recorded videos to share their thoughts about what Fiverr meant to their careers, their families, and their lives. Fiverr could then identify passionate community members and use their voices as part of a larger marketing campaign.

According to the Fiverr case study, “Video stories feed Fiverr’s PR, marketing, and social media campaigns with engaging content; videos also help Fiverr identify its most engaged customers, providing new insights, and boosting company morale.”

Ziggeo provides video software that can transform how businesses communicate with their customers — and vice versa. The Ziggeo team is currently expanding its API to include other types of media, including livestreaming videos. These products will further support companies as they pioneer the future of web content.

“Video is much more engaging than static content,” Ziggeo Founder and CTO Oliver Friedmann said. “Our own research has proven that to be true in the recruitment space, and we believe it’s true in the dating world as well.”

Award-Winning API Can Capture Attention & Increase User Retention

In 2013, Ziggeo Co-Founders Susan Danziger and Oliver Friedmann created a video recruitment platform where job candidates could create videos résumés to send to potential employers. However, the site’s video recording API soon stole the spotlight, and the leadership team recognized its potential to help businesses across the online marketplace.

By 2014, Ziggeo had discontinued its video screening rooms and began selling its video technology as an open-source software. Under this new business model, Ziggeo’s competitors became its customers overnight, and profits went through the roof. Thanks to this game-changing strategy, Ziggeo reported a 4,200% increase in customer purchases.

Ziggeo won the API: World award for best media API in 2016, 2017, and 2019, and the team intends to keep that streak going for many years to come.

Oliver said his ultimate goal for the company is “to be the number one infrastructure provider for all digital media.” The software can meet the needs of a video marketing campaign, and it can also give businesses video integration solutions for their own websites. Looking to the future, Ziggeo is working on adding live video streaming and video editing software to its product lineup.

Screnshot of Ziggeo's Dashboard

Ziggeo has perfected a cloud-based video recorder and player for companies in the digital marketplace.

Ziggeo’s technology has a variety of applications in the dating industry. It can help dating experts record and share video content about their services, lending technological support to marketing campaigns that speak directly to potential clients.

Ziggeo can also give online dating companies the ability to integrate video recordings and playbacks into dating profiles, so singles can show off their personalities and engage with each other in a more organic and authentic way.

Dating companies can gain insight into user activity via Ziggeo’s video analytics, and they can use the automatic audio transcription feature to make whatever people say in their videos searchable on the dating site. That way, savvy matchmaking algorithms can turn video content into new online connections.

Ziggeo also has a built-in Not-Safe-For-Work filtering system that can ensure video content is clean and appropriate for the dating site.

Innovative Campaigns Use Video Technology as an Engagement Tool

Ziggeo customers come in all shapes and sizes. Its clientele includes massively popular online streaming services (Netflix and Spotify) as well as small startups, media companies, universities, and even a telephone service company in the U.K. (Virgin Media).

These companies and organizations align with Ziggeo to create dynamic marketing campaigns and upgrade their online services with user-friendly video technology. Ziggeo often features the case studies of its most successful client campaigns.

A recent Coca-Cola campaign used Ziggeo’s API to support user-generated videos from people of all ages and nationalities. The video concept was to show people grabbing a Coke from off-screen, taking a sip, and then passing it to the person in the next video, and it worked beautifully to illustrate how universally beloved Coca-Cola products are.

Screenshot from Ziggeo

Ziggeo gives companies the means to promote themselves and start an engaging discussion.

Philanthropist Melinda Gates has worked with Ziggeo to promote progressive ideals and foster social change. With Melinda at the helm, The Social Good Campaign used Ziggeo’s API to feature a global march in support of girls and women. Ziggeo’s software helped record videos of people marching, and the video collection offered an empowering view of the mobilized effort worldwide.

Ziggeo’s software can raise awareness and inspire movements. The video technology encourages creative collaborations between businesses and customers, social leaders and community members, as well as websites and digital natives, and it can increase online engagement across the board when put in the right hands.

If you want to raise the caliber of conversations on your site or about your site, then you should consider investing in Ziggeo’s software solutions. The company’s award-winning video technology can inspire conversations and strengthen online communities by giving people the tools to raise their voices and get a clear message across.

Ziggeo Encourages Dating Companies to Embrace the Future

Ziggeo has helped dozens of companies spread the word about their services and cultivate a large audience of people discussing, sharing, posting, and playing. Dating companies big and small can benefit from having a video API to back its marketing campaigns, online dating services, and other media efforts.

As Oliver said, “I want to make it easy for companies to empower their users to communicate digitally via videos, audio recordings, and so on.”

After working with Ziggeo, the Fiverr team became more in tune with the most active community members, and it has its user-generated video submissions to direct an international conversation about Fiverr’s positive impact on individuals, businesses, and the freelance economy.

Whether it’s facilitating conversations, entertaining people, or increasing brand recognition, Ziggeo’s video technology has the potential to make a good impression and bring people together in the digital age.