Men’s Resistance to Temptation Fails More Often Due to Stronger Sexual Impulses

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

It’s long been established in films and TV shows that men are the ones more likely to give in to temptation.

Now experts are saying that depiction could be based on reality.

In two new studies conducted by Paul Eastwick, of the University of Texas-Austin, and Natasha Tidwell, of Texas A&M University, men were found to be more likely to succumb to temptation, with researchers identifying the problem as one of impulse strength.

While both genders “did not differ in their intentional control attempts,” the men were found to ultimately “give in” more often.

“Men were found to be more likely

to succumb to the temptation.”

In one study, 70 men and 148 women were asked to describe an experience where they were attracted to someone who they believed would be inappropriate to pursue.

They were quizzed on the level of temptation they experienced, how much they tried to resist and whether or not they were successful.

In the second study, 326 men and 274 women were shown a series of photos of potential mates labeled either “good for you” or “bad for you.”

The researchers found men frequently hesitated more in identifying a subject as “bad for you” when she was considered physically attractive.

Men were also much more likely to hesitate on the pictures of the more attractive women because they “experienced a much stronger impulse to ‘accept’ the desirable partners rather than the undesirable partners.”


Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.