Study: Online Dating Sites Not Necessarily Better at Finding Love

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

Many online dating sites claim to offer a better shot at finding love than other forms of traditional dating, but a new study is challenging these claims.

The study ultimately questions whether the particular structures offered by online dating sites create more opportunities or more problems for potential daters.

Researchers note several online dating sites offer matching algorithms to help pair compatible individuals, but researchers found little evidence to suggest matching algorithms actually predict compatibility.


“Researchers found little evidence to suggest

matching algorithms predict compatibility.”

Researchers said online dating places an emphasis on browsing matches, which puts superficial traits front and center and reduces a user’s desire to commit to one person.

While online communication can create an intimate connection between two strangers, the study argues online communication can cause unrealistic expectations real-life encounters cannot compete with.

The study’s authors note all of the above factors will likely improve as online dating develops further.

However, they ultimately conclude while online dating offers a unique matchmaking opportunity, it may not offer a superior opportunity compared with traditional real-world situations.

Source: Photo source:

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.