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Study

Study: Westerners 9% More Likely to Believe in Love at First Sight

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles and reports have been edited for overall clarity, accuracy, and reader engagement.

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Advertiser Disclosure

This is an exclusive study conducted by DatingAdvice.com, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.


During the 19th century, countless Americans were westward bound in the hopes of finding gold, land and a better life. They believed it was their manifest destiny, so these hopers and wishers took off for the West.

Nowadays, the West Coast is still brimming with these spectacular dreams, especially when it comes to love (and sex on the first date, but that’s another study).

In this week’s study, we asked more than 1,000 Americans if they believe in first sight, and we found the West was the most likely region to answer in the affirmative, with 58 percent of those respondents saying they think one look could be all it takes.

These results make Westerners 9 percent more likely to feel this way than Midwesterners, who said they believe in love at first sight 53 percent of the time.

“Westerners are 9 percent more likely than

Midwesterners to say they believe one look is all it takes.”

So what is it that makes the “Wild West” so optimistic about love? Is it all of those Hollywood fantasies? We called in our women’s dating expert, Rachel Dack, for her insight.

Dack first informed us scientific research has shown you can fall in love at first sight. However, the topic is still greatly debated.

She suggested Westerners are more open to believing in love at first sight because of cultural and value-based differences among these regions.

“There appears to be greater freedom and openness in the West to believe in love at first sight,” Dack said.

The results also showed men are 15 percent more likely than women to believe in this concept, even though women are often known to be the more romantic gender.

So to all you hopeless romantics out there, it might just be time to move on and move west, whether that’s on your own or after meeting “The One” on an online dating site. It could be your destiny!

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown:

love-at-first-sight-location1

Visit DatingAdvice.com/Studies for more research on dating and relationship topics. 

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