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The Short Version: Following 23-years in an unhappy marriage, Sandy Weiner found her true purpose as a certified life and dating coach. She knows how difficult it is for women to rediscover themselves after divorce or a breakup and re-enter the dating scene. That’s why she has made it her mission to empower single women over 40 to transform their lives for the better. Through her company, Last First Date, Sandy helps clients step out of their comfort zone, boost self-confidence, communicate effectively with men, and learn how to attract a partner with the qualities that match their values. Sandy believes it’s never too late for love — it simply requires taking that first step to understand yourself and what you’re looking for in life and love.
Sandy Weiner didn’t always consider herself to be good at relationships. In fact, she stayed in an unhappy marriage for decades because she didn’t believe the love she wanted existed.
“I had given up so much of myself to try and make that relationship work,” she said.
However, one day Sandy came to the realization that the cost of staying in this relationship was too high. She needed to make a change, and, from her perspective, this change had to come from within. After her divorce, she began rediscovering her passions and tapping back into her core needs.
“I wanted to get out of my comfort zone and create a bigger impact on the world, even though it was scary,” she said. “Ever since high school, I had always been the go-to person when people had issues. Even then, I was helping people through their issues with my problem-solving skills.”
All of this inner exploration led Sandy to earn her life coach certification from the Coaches Training Institute and the International Coaches Federation. A few years after her divorce, she began helping friends who were struggling with dating.
Though she had obtained a formal coaching education, it was only out of her passion for helping others that she realized it could be a real career, so she started Last First Date with the goal to support women who are ready to build lasting change and new beginnings in love and life.
“I work with self-aware, smart women over 40 who have achieved success in most areas of life but are unsuccessful in their relationships with men,” she said. “I help women own their value and learn to express their feelings, needs, and boundaries.”
Sandy’s private coaching packages are tailor-made to meet the needs and values of women who are done accepting less than they deserve and who want to learn how to attract a quality partner. She gives women the tools they need to hear what men are saying and understand what they mean.
The Man Plan helps with every aspect of online and offline dating. In these affordable, one-hour sessions, clients bring all of their dating challenges front and center and ask themselves the tough questions.
Women walk away with a dating and love roadmap as well as a recording of the session they can listen to whenever they need to get back on track or be reminded of their commitment to finding love.
Sandy also delivers a six-month dating program that allows clients to work with her consistently to get their desired results. This includes taking time to work through personal issues long before dating begins. Here, Sandy works to create mindset shifts and eliminate limiting beliefs women may have about men. Once dating begins, she helps them write their online profiles, select compatible men, and send messages back and forth until they feel completely confident moving forward.
“I take clients through the process to learn how to have the confidence to trust their own inner GPS to decide whether they should stay or go,” Sandy said. “In these sessions, I also teach them how to talk through tough conversations like money or sex — the big ones.”
Sandy shared with us the progress that one of her clients made when preparing to move in with her boyfriend.
“She has become a lot less anxious in dating,” Sandy said. “She used to have this fight-or-flight mentality and never talked things out. Now she has learned how to speak up and ask for what she wants—before the problems escalate. Her boyfriend feels like the luckiest guy in the world!”
At the end of six months, Sandy offers clients who still want private coaching a discounted maintenance plan that allows them to continue the work they’ve done while having the accountability a coach provides.
For women who might benefit from a group coaching environment, there’s the Last First Date Inner Circle. This resource provides access to a private, supportive community of women who can truly understand what you might be going through. Inner Circle members receive monthly group coaching calls, digital recordings of sessions, monthly action exercises, articles on the topic of the month, discounts on private coaching, and other members-only perks.
For clients, like Jennifer, Inner Circle has proven to be an effective avenue to spark transformations that lead to improved lives.
“Working with Sandy, I have come to value all that I bring to a relationship,” Jennifer wrote in a testimonial. “I found a great guy online after my divorce and joined the Inner Circle to ensure I remain a high-value woman for myself first and then an awesome girlfriend second. Sandy is thrilled to hear about my high points and skillfully walks me through the lows with great care.”
Sandy’s passion for writing, speaking, and finding new ways to help women is what drives her. The Last First Date blog is another way for her to help women with dating tips, tools, and key advice. To date, she has compiled more than 760 posts.
“That’s a big passion of mine,” she said. “I want to help as many women as possible with my writing — whether it be through my blog or the many other publications I’ve written for, including DatingAdvice.com, the Huffington Post, and Psychology Today, among others. I love to write, and I also love to help people.”
Sandy has even taken her passion to the masses with her popular TEDx talk “I Used to Live My Life Like A Tootsie Pop.” In this inspirational speech, she shares the truth about her experiences in love and outlines what women often unknowingly do to sabotage relationships. She also speaks directly to those looking to transform their love lives by showing them how to take care of their own needs and be willing to practice self-care every day.
“When you begin to really love and care for yourself, you are full. You give from your heart,” she said. “When you give from a place of love, it fills you and your partner with inner peace and joy.”
In her talk, Sandy hopes to inspire all of the “tootsie pops” in the world to pull back some of the layers guarding their hearts and start doing the inner work necessary to attract love.
For Sandy, there really is no limit to the ways she’s willing to connect with those in need. She offers an annual live retreat every November and is often hired to speak about an array of topics, including dating after 40, how to talk to men, and how to make smart love and life choices.
Though Sandy thoroughly enjoys working privately with one-on-one clients, she loves the flexibility and affordability of her online products and how she can help tackle challenges no matter where she or the other person is.
Through her personal, educational, and professional background, Sandy has become an expert at teaching strategies to eliminate communication barriers that often keep healthy relationships at bay. Her online courses and products reach clients who need to work on their own schedule and in their own time frame.
From learning to ace the first date to understanding men and finding love online, Sandy’s products go above and beyond to help women who dare to do something different and open up their hearts in a new way.
Sandy isn’t afraid to use all of her expansive resources, including her weekly radio show, where, for the past five years, she has been discussing dating, relating, and mating in midlife.
“I think one of the advantages to working with me is that I’m so current on what’s going on in the science and psychology of dating and relationships,” she said. “I’ve talked to Harvard professors and to people writing amazing books and doing incredible work in this field. I bring all of that knowledge and integrate it into my work.”
Sandy shares countless stories of women she’s worked with who have learned to ask for what they want and do the deeper work to attract and sustain a long-term healthy relationship. She’s proud of the work she’s doing and vows to continue using her platform to help women see the value in themselves.
“It’s the best! I love my work,” she said. “Everyday I wake up and I’m so excited to work with these women and help them change their lives. The other day, a client of mine said to me that her daughter was influenced by the work she’s doing with me. She told me that I was changing her whole family. That’s really what it is — it’s a ripple effect. I’ve seen it in my own family.”