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The Short Version: Got a sweet tooth? Purebread can help with that. This family-owned bakery in Whistler and Vancouver offers over 200 types of cakes, breads, brownies, tarts, pastries, savories, and other goodies. Its irresistible display catches the eye immediately, and many couples decide to split several desserts when they can’t make up their minds. At Purebread, quality baked goods are a way of life, and its personable customer service is just the icing on the cake that makes this an unbeatable date spot.
The moment you walk into Purebread, the smell of fresh-baked breads and cakes wafts over you and your eyes fall upon an impressive collection of cakes, breads, tarts, brownies, and other delicious goodies. Many people’s eyes widen as they try to take in everything and decide what they want.
The staff has affectionately termed this the “Willy Wonka look.” The bakery’s many tantalizing items give people in British Columbia something they can savor alone or with someone special.
The idea for Purebread began in 2008 with a family of bakers. Mark and Paula Lamming always enjoyed baking, particularly great breads, and they passed that passion on to their children Megan and Jack. They began sharing their creative baked goods with friends and family members. Eventually, they opened a booth at the local farmers market.
The Lamming family saw how their sweet treats could bring people together, and they decided to spread more joy by opening a brick-and-mortar location in Whistler. The locally owned bakery rose in popularity right away. Today, Purebread has two locations in Whistler and three in Vancouver.
Whether they’re first-timers or regulars, many customers love indulging themselves with a freshly made pastry or rich chocolate cake. You can’t go wrong with anything on Purebread’s menu, and the bakers are constantly adding new items to surprise and satisfy people’s taste buds.
If you’re looking for a quiet date spot, Purebread could be just the thing. Couples can spend an evening in decadent delight here.
“The Lammings wanted to make things that would make people happy. Things with a little more interesting and different flavors,” said Sam Rich, Operations Director at Purebread. She joined the bakery in its early days and pointed to the Lamming family’s passion for baked goods as the main ingredient in its success. “They wanted to make things that, when people came in, their eyes would be excited by what they saw.”
Purebread makes classic baked goods that don’t have any additives or artificial ingredients. Quality comes first here. The Lamming family (and their supportive team of bakers) have crafted a rich menu of over 200 items, which rotate and update regularly to keep things fresh. Sam told us the bakery makes something new every single day, so even regulars can always get a pleasant little surprise.
People of all ages and walks of life mingle at Purebread, pointing at the pastries through the glass shield and recommending their favorites to one another. The friendly atmosphere encourages people to take a load off their minds and treat themselves to something they can’t find just anywhere.
From couples hosting dinner parties to singles looking for an after-work pick-me-up, Purebread serves all kinds of people, and its decadent items always seem to leave people smiling.
Sam told us the specialty items may turn people’s heads, but some long-standing menu items continually sell out. Like the Outrageous Brownie. This gooey dessert uses two types of chocolate and has a soft, fudge-like texture that’s irresistible.
The vegan chocolate cake is another crowd-pleaser — even among people who aren’t vegan. Purebread takes extra care to ensure its vegan offerings are just as delicious and indulgent as everything else on the menu. From the scones to the pastries, the Purebread shelves are stocked with many incomparable desserts. You can also find savory foods, including sandwiches, corn chowder, and chili.
“A lot of the things that we do are a twist on the traditional,” Sam explained. “We like to come up with ideas and try different flavor combinations like cranberry ginger raisin loaf.”
Purebread is a cozy lunch date spot for some couples, while others pick up treats for their loved ones on their way home. And still others head to Purebread while on vacation in the Vancouver area. No matter what brought them to the bakery, customers often enjoy trying new things, and the staff makes sure they leave feeling well-satisfied.
“We have so many options,” Sam said. “That can make for a great sharing opportunity on date nights. Couples can try each other’s desserts and get the best of both worlds.”
Purebread is a fantastic date spot because it’s quiet — no shouting over loud music to make yourself heard — and it’s full of decadence. Couples can sit and enjoy forkful after forkful of sugary, buttery, savory goodness, depending on what they ordered, and no one will bother them. The relaxed, easygoing atmosphere immediately sets couples at ease and helps them open up in conversation.
Some locals come here every week or every day because they enjoy it so much, and some out-of-towners go out of their way during a vacation to stop by the famed Vancouver bakery. A customer named Angel L. described the bakery as “an endless selection of carby goodness.”
“Everyone wants a treat at some point,” Sam commented. “It’s an easy thing to share, and we love being able to give that experience to people from all walks of life.”
Kenny O. and his girlfriend first tried Purebread at the farmers market, buying two loaves of bread to take to a family dinner. “It was a big hit,” Kenny said. “The bread is pretty heavy in weight and a bit chewy in texture, which, personally, is something I absolutely love.”
Gionilda M. and her boyfriend live on Vancouver Island and are always on the lookout for a good bakery. They heard about Purebread and immediately made a special trip to see what it was all about. “It was like walking into The Great Hall during dessert time,” Gionilda said. “It was magical.”
Purebread is full of delicious surprises. Got a special event coming up? Perhaps a significant other’s birthday? Then you may want to look into Purebread’s pre-ordered cakes, which are perfect for special occasions. The bakery needs at least 48 hours advance notice to prepare these cakes.
“It sounds kind of cheesy, but it really is our goal to make people happy,” Sam said. “And I think that we do.”
Purebread offers rows upon rows of delicious surprises, and it’s no wonder so many couples choose to come in for dates here. The quiet and neighborly atmosphere can offer relief from the city crowds and bar scene, and sometimes it’s nice to just split a scone and have a chat with someone you care about.
In addition to its regular menu items, Purebread whips up beautiful themed treats inspired by upcoming holidays. The team recognizes that these celebrations are its bread and butter, so to speak, and team members go the extra mile to make sure people can try something uniquely delicious every month of the year.
Recently, Purebread has expanded its operation in Vancouver, opening a second and third location in the city in the last year, and Sam said she looks forward to more growth and innovation.
“It’s more testing, trialing, and eating and, hopefully, making more people happy,” she said. “Purebread is a great place to work because I think people genuinely are happy when they’re walking away with a big slice of cake.”