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The Short Version: The Relish app is a supportive resource for couples who want to create a lasting love. The app uses personality quizzes, customized lesson plans, and one-on-one coaching to help couples learn about each other and work on their relationship. Since its launch in 2018, Relish has mentored couples from all walks of life, and its experienced coaches have taught them effective strategies to foster healthy relationships in the long run.
After spending 10 years building a technology company, Lesley Eccles was ready for a change. She had gotten burnt out chasing after profits, so she began looking for a project that would positively impact people’s lives and bring her more joy and fulfillment.
“I really wanted to figure out what to do with the next chapter in my life,” she told us. “I had experience in the tech industry, and I thought, ‘How can I use that knowledge to do some good?'”
Lesley decided that her next company would focus on human relationships, so she began investigating the coaching space and learning more about relationship psychology. She brainstormed ways that technology could help couples communicate, connect, and grow closer together, and that’s how Relish was born.
The Relish app launched in the U.S. in the fall of 2019, and its relationship coaching has been a game changer for couples from all walks of life.
The app uses fun quizzes and guided lessons to train individuals to build trust, resolve conflicts, and strengthen their relationship. A personal coach is also available via live chat to answer questions and address any issues that come up along the way.
Relish expanded into the U.K. in early 2020, and the team is preparing to launch in other parts of the world in the coming year.
“I think the world needs something like this more than ever,” Lesley told us. “At the end of the day, it’s your relationships that really count and lead to a happy life.”
Relish is a great relationship tool for couples facing a variety of challenges — or no challenges at all. Some people join the Relish community because they want to be proactive and give themselves a relationship tune-up so they can nip potential issues in the bud.
Through diagnostic quizzes and weekly lesson plans, the app trains couples and gives them a nonjudgmental space where they can explore their feelings, learn about their relationship habits, and be more conscientious about how they treat each other.
Relish can be a helpful guide for couples of all ages and experience levels. Its relationship tools are customizable and inclusive of different sexual orientations and gender identities. When users create a profile, they can choose their pronouns and their partner’s pronouns, and the app welcomes people in all types of relationships.
“If your relationship is important in your life, it’s worth investing in it and trying to keep it healthy over the long run,” Lesley said. “We wanted to flip the script on relationship therapy so it’s not just something people do when the relationship is already broken.”
People have joined Relish for a variety of reasons. Some serious daters have used it as a get-to-know-you tool, and some married couples have used it as a way to reconnect. About 24% of Relishers said in a survey that they joined the app because they felt disconnected from their romantic partner.
Relish provides a forum where couples can get customized lessons about how their finances, sex life, attachment styles, love languages, quality time, and other factors impact their relationship health. A personal coach checks in with users every week and provides actionable advice that pairs well with the weekly lessons.
From suggesting date ideas to recommending strategies for conflict resolution, the Relish app gets to the heart of a relationship and tailors its lesson plan and assignments based on the couple’s personality assessment. The app currently has more than 450 lessons created by counselors and life coaches, and the team is expanding its repertoire all the time to better meet the needs of modern couples.
“It’s a really rich experience,” Lesley said. “We can offer a supportive community and a self-service area that you can dip into if you’ve had an argument and aren’t sure how to express yourself and resolve the conflict.”
Relish is powered by a small team with a big heart. The tech startup has its headquarters in New York City, and it unites coaches, counselors, designers, computer engineers, content creators, and other innovative individuals from different fields.
Though they come from different backgrounds, the Relish team has rallied behind the app’s mission to strengthen personal relationships.
In early 2020, the Relish team went on a three-day retreat to reinforce the company culture, bond as a team, and verbalize their core values as individuals and as an organization.
“Integrity was first on my list,” Lesley told us. “Especially now that we’re working remotely, trust is very important for our organization. We have to trust each other to do the right thing for the company, for our customers, for our investors, and for everyone, really.”
The Relish team is fired up by the idea of using technology to bring people together, and they keep a close eye on user engagement and customer feedback to measure the app’s success.
“We move fast. We’re scrappy. We test things,” Lesley said. “We figure out what our customers need with an eye always on what is going to make people feel closer. Because that’s what we’re about.”
Since its launch, Relish has seen an outpouring of positive feedback and accolades — it has been chosen as the App Store’s App of the Day multiple times — and some users have emailed the team to show their appreciation and provide a testimonial for the app.
Lesley said some of the success stories she’s received have brought tears to her eyes, and she makes a point to share those stories with her team so they can see the impact they’re having on people. “That’s why we’re working as hard as we are,” she said. “Those success stories make it all worthwhile.”
Jamie and Jack said the Relish app helped them realize they have different love languages and learn how to navigate those differences without feeling threatened or starting a fight. “It seems like the lessons we get are really personalized to us,” the couple said. “It’s just really eye-opening. It helps even if your relationship is good. It’s just made that much better by daily activities and reminders to be more mindful.”
Jed said he liked that the app gave him concrete goals and actionable steps he could take to make his relationship better. He and his partner Amanda have been together for 18 years and have three children, but they still had room to grow, and the Relish app gave them daily reminders to think about and care for each other.
“Just having the library of resources to look back on is a huge advantage,” Jed explained. “It holds you accountable, and it gives you easy, customized ways to keep moving toward your goal. ”
Looking to the future, Lesley said she plans to continue optimizing the app and challenging the stigma against therapy or self-care. Relish isn’t just for couples who are fighting or considering divorce — it can be a positive influence for young couples looking to be proactive and lay the foundation for future happiness.
As Relish expands its user base internationally, the app shows how universal relationship challenges are and encourages couples to make a conscious effort to choose love each and every day.
Relish has put a spotlight on relationship health and developed a coaching plan to support personal growth and healthy communication. Couples of all ages, gender identities, and backgrounds have downloaded this app because they’re interested in connecting with their partner and creating a love that can go the distance.
By promoting quizzes, lessons, and individual coaching, Relish has provided the framework for couples to have deep conversations, be vulnerable with one another, and foster an equal partnership in all aspects of their life together.
In 2018, Lesley started brainstorming ways to use technology to bring people together, and now her Relish project has given couples the ability to go beyond swiping and make lasting heart-to-heart connections.
“It feels so good to create a product that is actually changing people’s behavior and making them happier together,” Lesley told us. “It’s what gets me up in the morning — it’s what keeps us all going.”
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