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The Short Version: Arrangements between sugar daddies and sugar babies today are fairly common, and My Sugar Daddy is one of most popular platforms in the world for men and women to find those mutually beneficial relationships. As those types of relationships become more mainstream, My Sugar Daddy is adding new features to help members make the most of the lifestyle and add more romance to their adventures.
In the James Bond film “Skyfall,” one scene opens with an aerial view of an exclusive marina. Viewers can see a luxurious yacht tied neatly to the pier. Inside, they see a close-up shot of a bottle of champagne chilling in a bucket of ice.
The camera falls on Sévérine, a young, raven-haired woman wearing a creamy silk robe. Later, she and Bond share an intimate encounter in a shower on the yacht.
That depiction of upscale elegance and romantic connection is what My Sugar Daddy aims to replicate for its clients — who also want to share memorable experiences.
“We see so many times in the media, and in movies like James Bond, elegant women and men are doing amazing things in extravagant areas,” said Maxim Cappel, the U.S. Regional Manager for My Sugar Daddy. “There are people who want to share that, and we aim to bring them together.”
For more than a decade, My Sugar Daddy has helped established, wealthy men who have succeeded in business find beautiful, young women to share their lives with. The once stigmatized type of dating has now become a popular arrangement between consenting adults looking for friendship, companionship, and more.
“These are men who have excelled in life. They reached the top of the mountain, but you don’t realize how lonely it is at the top when you get there by yourself,” Maxim said. “They join our dating site to meet someone they can take care of and share the lifestyle they’ve earned. And sugar babies enjoy a taste of the lifestyle.”
Back in 2009, My Sugar Daddy’s two founders were tired of their jobs in Dusseldorf, Germany, and ready to do something new with their lives. They were walking home exhausted one day when they started to brainstorm new ways to earn a living.
That’s when they saw a man in an expensive car. He was older, but in his passenger seat was a gorgeous young woman who was smiling broadly. That was long before sugar dating was the phenomenon it is today. So the friends started wondering how a guy like that got into a relationship with such a beautiful woman.
“They developed the idea in 2010 because they wanted to normalize the idea of sugar dating and to be direct. Germans are direct people,” Maxim said. “Using the phrase ‘sugar daddy’ was a way to get more attention in the media, rather than just saying seeking an arrangement. This was more direct. It also helped to challenge the stereotype.”
Indeed, many people who don’t have experience with this kind of lifestyle may think that sugar dating is the same as a woman who is a paid escort. But that’s not what the community is all about. Connections between sugar babies and sugar daddies can be anywhere on the romance spectrum — from lovers to mentors.
The relationship arrangement is only for consenting adults, so it can be anything they want it to be. The hard part — or what used to be the challenge, anyway — was finding people who are interested. Now, My Sugar Daddy is one of the top sites in the world for making those connections.
My Sugar Daddy’s founders sought to create more than a dating website. They wanted to encourage and support the lifestyle, and help wealthy, older men share the good life and have memorable experiences.
Maxim said the site’s members are primarily men over 35 and women between the ages of 18 and 30. An employee vets all members of the site to ensure they are genuine.
Instead of a subscription-based system, the My Sugar Daddy is credit-based. Maxim described it like the stock market: Members don’t put all their money into stocks at once. Instead, they can test the waters by purchasing only as many credits as they’d like.
“The idea was to be fair, honest, and transparent,” Maxim said. “I love working here because their values match with the morals I was raised with in Ohio.”
It’s free to register on the site, but the real experience comes with the VIP membership. Free users can send digital questions and receive answers of yes, no, or maybe. They can request to have their chats unlocked by a VIP member. Premium users can search, browse photos, and send flirty texts to start a relationship.
The site also has tips for users, including sugar daddies and sugar babies who want to take elegant, romantic vacations.
One user named Clark described a trip he took with another user: “It was beautiful, we stayed in a glass igloo and watched the aurora, I guess for a lack of a better word, dance,” he said. “It was magical, we both had our own igloo, but we got a bottle of Finnish vodka and chilled till I got sleepy and stumbled back to my igloo.”
Maxim said a global team works on My Sugar Daddy, with native speakers hired in each region of operation. That way, users receive the best customer service from someone who truly understands their culture and language.
For example, in Latin America, the site employs native speakers from Chile, Brazil, Mexico, and Argentina, among other countries. Real people answer questions from users and personally approve pictures and profiles before they go live on the site.
All of that effort results in plenty of satisfied customers.
“We get a lot of testimonials from people who say this was the best thing ever. They tried multiple sugar dating sites, but this was the only one where they felt it was truly fair,” he said.
The platform recently launched new relationship features to make the experience more fun for everyone. Sugar babies can now enjoy the boost feature, which moves their profile to the top of the list, so potential sugar daddies see them first.
It also created the new credit back feature, which is a guarantee for VIPs who pay to unlock a chat but don’t get a response.
My Sugar Daddy is developing new products and services that make planning an elite sugar dating experience more manageable. It plans to offer products, including high-quality champagne, engraved glasses, and sweets, for a ready-made, romantic picnic.
“Then we’ll also feature experiences. For example, we can help you have a romantic dinner and a hot air balloon ride. We want to create movie-like experiences,” Maxim said. “We’re trying to be more than a dating site. This is a lifestyle sharing site.”