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The Short Version: Launched in 2020, So Syncd is a new dating app that has grown rapidly thanks to its unique approach to online dating. The app matches singles with compatible dates based on their Myers-Briggs personality types, and its smart system has inspired hundreds of love stories in the U.S. and U.K. Despite launching amid a global pandemic, So Syncd has proven remarkably successful and recently raised $1 million in seed round funding to help the platform grow.
The Myers-Briggs personality assessment identifies 16 personality types by measuring an individual’s tendency toward introversion or extroversion, intuition or sensing, thinking or feeling, and judging or perceiving.
Jessica Alderson identifies with the INFP (introverted, intuitive, feeling, and prospecting) personality type. It’s also known as The Mediator. People who fall under this category are introverts with high levels of empathy and a natural idealistic bent.
Jessica’s sister and business partner Louella is almost the exact opposite on this personality scale. She identifies as an ESFJ (extroverted, observant, feeling, and judging), meaning she’s an extroverted organizer who thrives on decisiveness and structure.
Together, Jessica and Louella make a strong team full of passion and determination. The sisters launched the dating app So Syncd in 2020 to shake up the online dating world and provide a shortcut to a compatible match. So Syncd is based on the Myers-Briggs personality test and uses psychology as the backbone for its matchmaking. Singles take a quick test, discover their personality type, and view dating profiles that share similar or complementary characteristics.
The idea for the So Syncd app came to Jessica after a breakup and a career change. Louella did some research before jumping on board the startup project.
“I was skeptical at first about the Myers-Briggs theory. I researched and applied it to people we knew,” said Louella. “Without even realizing it, I had been in a long-term relationship with someone who was my ideal personality type match. It made so much sense.”
So Syncd has broken the mold of traditional swiping apps by adding a bit of personality into the mix. The idea has taken off in the U.K. and is growing rapidly in the U.S. Recently, the startup company raised $1 million in funding led by Upscalers Investment Club with participation from KM Capital and other angel investors.
“We’re delighted to welcome our new investors on our journey of building a better way to date,” Jessica said. “Technology has come such a long way over the past decade yet dating apps are still based on looks. So Syncd adds the missing piece of the jigsaw puzzle: personality compatibility.”
So Syncd began as a what-if question between two sisters over cocktails. Now Jessica and Louella have turned their brainstorming into an innovative dating app that connects singles on a deeper level than do superficial hookup platforms.
The Myers-Briggs test has been used to inform career choices, job interviews, and other business-related interactions, and the Alderson sisters believe it can shed light on romantic decisions as well.
“We’re revolutionizing the way people date by pairing couples who have just the right amount of similarities to ‘get’ each other and just the right amount of differences to create that spark,” the team explained.
So Syncd is the first dating app to take inspiration from the Myers-Briggs personality test and use personality types to help singles find a perfect match online. The app currently has over 60,000 users in the U.S. and the U.K. Over 3 million messages have been sent through the app.
Louella, who is COO of So Syncd, has helped scale a previous startup business to a valuation of about $1.4 billion. Now she is leveraging that experience to fuel So Syncd’s rise in traffic and online engagement.
So far, the dating app has attracted a diverse following of singles who want a smarter way to date and are tired of blindly swiping on profiles.
“We have a perfectly even split of men and women which improves the experience for everyone,” Louella told us. “We have a highly engaged user base. A match on our app is seven times more likely to result in a conversation compared to the industry average.”
So Syncd launched a new version of its app in February 2021 and saw its daily active users increase by 160% within a few weeks. The most recent fundraising round should help the startup further develop the app and expand its influence and reputation in the online dating market.
So Syncd starts by asking users to take a personality quiz to determine their Myers-Briggs personality type. The test takes about five minutes to complete. Once the app assigns a new user a personality type, it automatically begins calculating a compatibility percentage based on the personality types of other users.
Jessica and Louella designed So Syncd to get to the heart of relationship compatibility. And they have evidence that it’s working.
“Despite launching during the pandemic, the unique matching algorithm has already helped at least 500 couples fall in love, including two couples who are now married,” Jessica told us. “We suspect that there are many more love stories that we don’t know about too.”
The So Syncd team has gotten positive feedback from many users, and every real-life love story is a testament to the promise and possibility of personality matchmaking.
“Matching people using personality types is such a powerful concept,” said Indy, a former So Syncd user and ENFJ personality type. Indy joined So Syncd during the height of the COVID-19 pandemic, and she fell in love with a compatible partner and is now happily married.
“I have never had such a strong connection with anyone before I met him,” a So Syncd user named Amy said. “I am truly thankful for this app. We have been talking nonstop since the day we matched.”
“He has seen parts of my soul that have never been exposed before,” an introvert named Julia said. “It’s the very first time of love feeling like a logical and beautiful solution and not a duty.”
Jessica and Louella got into the online dating game to improve the matching experience by introducing daters to their other half. Some singles write that they’re surprised how deep the conversations get on the app and how grateful they feel to be part of such a fun, personality-driven community.
“You’ve really changed our lives,” said Ben, a So Syncd user who got into a relationship thanks to the app. “We’ve obviously never met you guys, but it’s very sincerely heartfelt. You’ve really just made two people very happy.”
So Syncd has harnessed algorithmic technology and personality test insights to create a fun and efficient online dating experience. The dating app has already seen hundreds of success stories and has established strong connections between compatible singles of all personality types. So Syncd is now poised for further growth with the help of the $1 million in seed funding procured by the Alderson sisters.
As business partners, Jessica and Louella bring complementary skill sets to the table. So Syncd is a labor of love for them, and they share a common goal to improve people’s love lives one smart match at a time. Thanks to their organized planning and idealistic innovation, the future for this up-and-coming dating app looks bright.
“I love Jessica and Louella’s enthusiasm and passion for building So Syncd,” said Yoann Benhacoun of Upscalers. “I’m thrilled to be supporting them on their journey. They know their market well and are determined to deliver the best experience for their users to connect.”
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