Shared Political Beliefs Increase Online Messaging Rates by 9.5-10.8%

C. Price

Written by: C. Price

C. Price

C. Price is part of DatingAdvice.com's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles and reports have been edited for overall clarity, accuracy, and reader engagement.

Discuss This! Discuss This!
Advertiser Disclosure

A new study on online dating found political affiliation is just as important, if not more, as education when it comes to choosing a mate.

Researchers from the Stanford Graduate School of Business and Yale University found having shared political beliefs with matches increases messaging rates between 9.5 and 10.8 percent, which is nearly the same produced by shared educational levels at 10.6 percent.

The study also found men and women were more likely to pursue romantic relationships with people from their own political party or with similar political beliefs.


“Having shared political beliefs increases

messaging rates between 9.5 and 10.8 percent.”

About 200 participants were asked to evaluate a group of random online dating profiles and rate how attractive they found each profile’s author.

Overall, participants rated profiles more attractive when their authors mirrored both their own political affiliation and level of political engagement.

Researchers then partnered with an online dating site to create seven politically-oriented questions new users had to answer before signing up.

The results determined users were more likely to positively interact with each other when they shared political positions, even when those positions were kept private.

Source: Yale.edu. Photo source: nowpublic.net.

Advertiser Disclosure

DatingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). DatingAdvice.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.