Shared Political Beliefs Increase Online Messaging Rates by 9.5-10.8%

C. Price

Written by: C. Price

C. Price

C. Price is part of DatingAdvice.com's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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A study on online dating found political affiliation is just as important, if not more, as education when it comes to choosing a mate.

Researchers from the Stanford Graduate School of Business and Yale University found having shared political beliefs with matches increases messaging rates between 9.5 and 10.8%, which is nearly the same produced by shared educational levels at 10.6%.

The study also found men and women were more likely to pursue romantic relationships with people from their own political party or with similar political beliefs.

“Having shared political beliefs increases

messaging rates between 9.5 and 10.8%”

About 200 participants were asked to evaluate a group of random online dating profiles and rate how attractive they found each profile’s author.

Overall, participants rated profiles more attractive when their authors mirrored both their own political affiliation and level of political engagement.

Researchers then partnered with an online dating site to create seven politically-oriented questions new users had to answer before signing up.

The study results determined users were more likely to positively interact with each other when they shared political positions, even when those positions were kept private.

Source: Yale.edu.