Is Match Worth It

Online Dating

Is Worth It? 6 Reasons to Try 100% Free (Feb. 2024)

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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A lot of singles looking to meet new people have searched their souls and asked themselves, “Is worth it?” Some men and women may hesitate to take a chance on love and trust their hearts to a dating website without first getting an assurance that it’ll work.

Well, let me assure you that Match is one of the most popular and effective dating sites and apps in the world.

Match has the largest paid membership base and has created more dates, relationships, and marriages than of any other dating site in the world. But is really worth it? Yes, it definitely is. Here’s why you should join:

1. Match Has a Great Reputation

Launched in 1995, pioneered the online dating space and solidified itself as a leader early on. Over 25 years later, the dating site and app are available in more than 50 countries and 15 languages. Match Group has become a household name.


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Match has a large and diverse user base where singles of all ages, orientations, and backgrounds are welcome to mix and mingle.

Millions of single people have tried online dating, and about 30 million of them are members of Match. And that number is only going to grow as continues to expand its dating services. All this goes to show that a staggering number of people put their love lives into Match’s hands on a daily basis.

2. You Can Test Match Out With a Free Account

When you sign up for, you’re automatically given a free membership. With this basic membership, you can make a profile, upload photos, receive emails, send and receive Winks, and search millions of dating profiles for singles who meet your match qualifications.

Two other ways to get Match for free is with the seven-day trial:

Match offers a free 7-day trial that includes all of the features from the free account — plus being able to see when your messages are read and having your profile highlighted in search results and sent to new members.

The free trial is a great opportunity to see what Match is all about, who’s online, and if you want to make it your go-to dating service.

3. Match Offers a Lot of Value for a Membership

If you enjoyed your free trial, then you’ll want to sign up for a full membership when it’s over, and you have a lot of affordable options at your disposal. Match’s paid subscriptions offer more bang for you buck than most other dating sites:

As you can see, you’ll actually save money by going for one of the longer memberships than just the 3 months. When it comes down to it, it’s worth paying for because you’ll get access to numerous other features that will help you in the online dating process.

4. You’ll Be Exposed to a Vast User Base

Whether you’re looking for casual dates or a serious long-term relationship, is one of the most welcoming dating sites around, and it is full of high-quality people seeking high-quality connections.

The vast user base includes many highly educated, experienced, and successful individuals. In fact, over 75% of Match users are in their 30s, 40s, 50s, or older, and over half of them say they’re selective about who they date.

Screenshot of homepage has the largest and most vast user base of any dating site.

The site has more than 1.7 million paid members and sees more than 13.5 million visits a month, and it’s great for straight, gay, and lesbian singles alike. The majority of members are straight, and the dating site has a relatively even gender split between men and women — 51% of members are women and 49% are men.

5. They Have Tons of Unique Features & Tools

From the beginning of the Match registration process, you’ll see that Match has more helpful and innovative features than what you’ll find anywhere else.’s features include an intuitive layout, modern app, advanced search filters, 24/7 customer support via phone and email, offline events, and so much more.

The dating site’s biggest claim to fame though is its matching algorithm, which uses personal profile information to match singles based on true compatibility. Match Group has been working on this algorithm since 1995, and it’s a thing of beauty.

6. The Match Success Rate is Very High

Need more proof that works? According to an interview with The Telegraph, Match has helped create more than 517,000 relationships, 92,000 marriages, and — get this — over 1 million babies. A 2014 Match infographic showed the site was responsible for more than 5.5 million dates in the U.S. that year. Plus there are thousands of success stories from happy Match couples who have gotten engaged or married. Is Well Worth Your Time & Money is the best dating site out there for finding quality dates and relationships. It’s the dating site of choice for many of our dating experts. And you can tell with everything they do that they really care about helping people find love.

So, to answer the original question: is Match worth it? Yes, we believe it is. But you don’t have to take our word for it. Sign up for a free Match membership, fill out your dating profile, and start matching with people on the dating site — you’ll be glad you did.

Online dating is one of the most popular ways to meet singles these days, and Match is one of the most popular dating sites and apps for falling in love. Worth every penny!

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