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The Short Version: Buying an engagement ring — or any piece of fine jewelry — can be a daunting task, especially for someone who wants the best design and the best value. Noémie makes the process more transparent and convenient with its money-back guarantee and free overnight shipping. By cutting out the middleman, Noémie’s online store can make it fun and easy to pick out a delicate design or create a custom piece that symbolizes the beginning of a beautiful, lifelong relationship.
Yuvi Alpert, the founder and CEO of Noémie jewelry line, remembers when he was first getting started in the jewelry business. His hobby of designed accessories introduced him to an elite world. He became one of the founders of the fashion-forward brand Roby Kobo and sold jewelry at high-end stores in New York City, Tokyo, Los Angeles, and Paris.
But those high-end stores were out of reach for most of the people who knew him personally.
“When looking to buy jewelry, many of my friends and family members would ask if I could ‘hook them up’ to get their diamond jewelry at a perceived better price. How is it still a thing in today’s world?” Yuvi laughed. “The fine jewelry industry, to this day, remains one of the most fragmented industries with barely any transparency when it comes to how it’s made and how much it costs.”
Yuvi recognized the average engagement ring buyer can have an extremely difficult time finding the right ring at the right price, and he decided to create a fine jewelry company to sell directly to the consumer.
This way, customers are paying for the ring and only the ring. There is no middleman taking cut and jacking up the price. The purpose of Noémie is to remove the friction that normally comes with buying beautiful high-quality jewelry, including engagement rings, wedding bands, and other gifts.
The online store offers free shipping and free returns, even on custom-made pieces, and the team goes to great lengths to ensure that every customer is completely satisfied with the shopping and buying experience.
“We give you insider access, expert knowledge, and revolutionary pricing on designer jewelry,” said Jenna, a customer experience expert with Noémie. “We only make pieces we love that are timeless. Everything else we leave out.”
Noémie’s jewelry collection aims to make high-end jewelry more accessible to everyone. The team cares deeply about the quality of its products and the customer service backing buyers. From ring customization to shipment, the process ensures every customer understands what they’re getting and what to expect. That way, they can take this next step in their relationship with confidence.
Designers work hard behind the scenes to create unique blueprints for glamour. Noémie’s vendors source conflict-free diamonds and 18K gold, and the craftspeople are passionate about the design of each item in Noémie’s family-owned production houses.
“Noémie’s products are a collaboration between like-minded individuals who care about the customer above all else,” Jenna said. “We are passionate about our products and about our customers.”
Affordable pricing is a huge aspect of Noémie. The website has an automated dashboard that allows individuals to make important decisions about their style, budget, and preferences. The site relies on data analytics to meet the customer’s needs.
“We are inspired by people who want a personalized luxury experience and to feel a part of the creative process,” Jenna said. “Mass-produced, off-the-shelf items aren’t what excite us. Our core client is a self-purchasing woman who wants to treat herself and celebrate moments of living.”
That’s where the name Noémie comes from. She is a persona who inspires the company with her refined taste and her love of adventure. She embodies the company’s target customer because she doesn’t care about what’s trending right now — she seeks personalized jewelry that she wants to own for life.
“She has a thirst for life that sends her to the far reaches of the Earth, and she knows the best way to pamper herself isn’t necessarily the most expensive,” Jenna said.
Noémie is a proud online retailer, but it has a SoHo loft for shoppers who prefer to see the jewelry in person. People living in New York City can stop by the showroom to see the pieces — and enjoy a cup of Japanese tea.
The in-person experience is just as customer-forward as the online portal. The showroom’s professionals often inquire about the individual’s tastes and relationship to help guide someone making an important life decision.
Noémie promises free overnight shipping and free returns for a full refund on all items. And yes, you can even return a jewelry item that was custom designed. The team stands behind the quality of its jewelry, and that’s why it can confidently offer a 100% money-back guarantee.
This high-end jewelry can make a stellar impression whether you’re celebrating a relationship milestone or just treating yourself to something nice. All Noémie diamonds are VS Clarity and F-G Color, which are flawless and colorless to the naked eye.
“Each piece of jewelry we produce is hand-inspected and will arrive with a certification card, which provides details such as color, clarity of the diamonds, and the appraisal value,” Jenna explained.
Engagement rings aren’t the only reason to shop at Noémie. The online store has tennis bracelets, their signature “Huggie” diamond earrings, personalized jewelry, and other gifts for that special woman in your life. If you purchase from the whimsical Elephant collection, you can support animal conversation because the profits go to save Asian elephants from captivity.
On a tight budget? You can purchase a jewelry item through the New York City-based payment company Bread and choose a monthly installment plan that you can afford.
Noémie is so confident shoppers won’t find a better price anywhere else that the store offers a price-match guarantee for all its diamonds.
“Our quality will maximize how sparkly the diamond looks to the naked eye,” Jenna explained. “Even though we use a higher quality, we are still offering a far better value if you compare to other well-known brands. We offer great value because we’re vertically integrated, with our own production houses, responsible production, quality materials, and thoughtful product assortment to ensure that our customers receive stunning jewelry at transparent prices.”
Noémie’s dedicated consultants streamline the shopping experience for customers who want to create a custom designed engagement ring and wedding band. If DIY isn’t your thing, you can always go with expertly designed wedding bands in the collection.
“We offer a curated wedding band collection, so you can perfectly pair your engagement ring with a classic wedding band your bride will love, and a Wedding Band Quiz to help you make this monumental decision,” Jenna said.
Since its launch, Noémie has set itself apart with its customer-first ethos, and it has received praise from all corners of the world. The online jewelry retailer has gotten more than 5,000 five-star reviews and hundreds of letters from happy customers who trusted Noémie to get their relationships started on the right foot.
“Seeing customers that have purchased Noémie for their wedding bands or to celebrate an accomplishment are especially heart-warming,” Jenna said. “We recently had a customer send us a DM on Instagram that she named her first daughter Noémie after us!”