X And Y Communications Empowers Singles To Find The Love They Deserve

Men's Dating

X & Y Communications: How Scot and Emily McKay’s Personalized Approach to Date Coaching is Empowering Singles to Find the Love They Deserve

Jessica Lollino

Written by: Jessica Lollino

Jessica Lollino

As an English Professor obsessed with literary relationships, Jessica Lollino brings her expertise to DatingAdvice.com as a contributing author. Since she was a child, Jessica’s been interested in what makes love and relationships tick. As part of the DatingAdvice team, she employs her love of research, tongue-in-cheek wit, and horrifically funny dating experiences in each article she writes.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

The Short Version: Many singles feel overwhelmed in terms of connecting with new people, but Scot and Emily McKay are here to change that with X & Y Communications. The duo wants singles to know relationship success is completely up to them. With a character-based approach, X & Y Communications helps clients identify what they truly desire in a partner and teaches them how to act with authenticity and genuine commitment to achieve that goal. As professional coaches, Scot and Emily have compiled a vast storehouse of dating and relationship best practices on their website and are committed to working one on one with clients seeking guidance on their journeys to love.

Most people agree staying fit and sculpting an ideal physique takes some work. For many, getting results on their own can be a tall order, so they turn to a professional for help. Personal trainers are schooled in the art of fitness and live by the principles they espouse. Their job is to map out solutions and motivate clients on how to achieve their goals.

The same can be said for dating. If someone wants to find a love, he or she must put in some honest effort. This often requires the help of someone who knows how to chart the right course. For more than a decade, Scot and Emily McKay have been doing just that with their dating and relationship coaching agency X & Y Communications.

Photo of the X & Y Communications logo and a photo of Scot and Emily McKay

Scot and Emily McKay are dedicated to helping singles find love at X & Y Communications.

Scot became a dating expert after strategically changing his approach to dating so he could finally find the partner he always wanted.

“After a bitter divorce, I decided I didn’t want history to repeat itself,” he said. “I started figuring out everything I could do to be more attractive to women and try to understand the minds of women. All of that started to work spectacularly well for me. I was starting to bring really wonderful women with me to social events, and my friends were wondering how I did that.”

His friends — and even some of the women he dated short term — suggested he write a book to educate other men on how to attract and treat women of character. From there, X & Y Communications and his dating theory, “Deserve what you want,” were born.

A Decade of Delivering Quality Dating Experiences for Clients

After many years as a billion-dollar IT sales professional, Scot made a career switch that may sound a little unexpected; he became a dating and seduction expert in 2005. Since then, he’s been turning the space upside down with this character-based approach, which has been featured in over 400 publications, including Men’s Health.

Helping people all over the world, Scot has challenged the commonly accepted notion that finding your true love is strictly in fate’s hands. He believes a combination of deserving what you want and decoding the opposite sex’s thought processes leads to attracting the ideal partner. Once attracted, that same strategy helps singles manage their dating life smartly and make the best decisions. His theory works so well that he attracted his own ideal partner, Emily, and she’s a dating expert, too.

Emily brings energy to the team as a Managing Partner and curator of the woman-centered content the duo produces. She’s the resident dating consultant, has authored the Attraction Makeover system for women and the Click With Him online dating program, and is the hostess of the Keys to Bliss membership site for women.

The couple reaches more than 300,000 people all over the world with their services, podcasts, newsletters, and Facebook group. The proof in the dating pudding is how they are revered not only by their clients, but also by other industry professionals.

“Scot and Emily McKay have all the secrets and information you need to meet that person of your dreams,” fellow relationship pro Sally Shields wrote. “Be prepared to be remodeled into a man or woman magnet! You do deserve what you want, and, with the McKays at the helm, you will most certainly get it!”

A Bespoke Coaching Program That Drives Real Results

Scot said X & Y Communications’ coaching services aren’t like other programs. The advice delivered by X & Y was developed to solve real problems for real people and doesn’t follow the formulaic approaches so common in the industry.

“We built our relationship around exactly what we teach,” he said. “We are very pragmatic. We only talk about what works. We only talk about what makes sense. We don’t talk about this from an overly spiritual, new-agey woo-woo kind of thing. We talk about things like getting over yourself and watching out for narcissists.”

They don’t rely on pie-in-the-sky theories or tricks. If you partner with Scot and Emily to help you find love, you’ll need to do the necessary work.

Scot told us he wants clients to throw out the hearsay and bad advice they’ve been following. For example, men shouldn’t think a woman will feel they’re needy if they call within three days of a first meeting.

“The truth of the matter is you can’t fake being needy or not being needy,” he said. “You can’t use some trick to stop being needy. You’ve got to get down to the sources and change that fear of failure and that outcome dependency. But people don’t want to hear that because that sounds like work.”

Scot and Emily will motivate you to do the work you need to do to get the love you deserve. By working with them one on one, you’ll get all their expertise, experience, and knowledge so you can, like them, find the person who truly gets you. Scott added that even though achieving real results takes some work, it doesn’t necessarily take as long as most people might think.

Resources Creating Community Around Common Dating Concerns

Men have counted on X & Y’s Mountain Top Podcast for 10 years to guide them. Scot and his expert co-host cover a host of topics, including women, dating, sex, adventure, seduction, and 21st-century masculinity.

This podcast is delivered in a conversational and entertaining manner and designed to help men grow in all areas of their life. Themes of recent podcasts include marketing yourself to women, finding what you want in life and making it happen, and even how Trump affects dating and attraction. These podcasts will get you hooked and keep your mind whirling for hours.

Screenshot of a Mountain Top Podcast episode

X & Y’s Mountain Top Podcast invites experts to discuss all things relationships and dating.

Women who are ready to find their Mr. Right in the next 30 days need to check out Emily’s program Click With Him. Emily takes all her experience and knowledge and advises women how to become an authentic woman that attracts exactly what she wants.

No more players or Mr. Right Now’s, Emily’s program is a step-by-step guide to discovering what you want and how to get it. She teaches women how not to settle, ignore the wrong attention, and to direct energy toward their ideal man.

It Works! Couples Tell How X & Y Helped Them Connect

Scot and Emily have innumerable fans, and they’ve helped tons of people realize how they can improve their lives by deserving what they want.

Phillip in Hillsboro, Oregon, is one of those people. He wrote to Scot in appreciation of the authenticity of X & Y’s coaching style.

“This program wants to empower your integrity, authenticity, and well-being — not just in your relationships with women but in all relationships you have,” Phillip wrote.

Another X & Y client, Ingo from Reykjavik, Iceland, sees how the responsibility of accountability is empowering to him.

“Of all the guru stuff I have been reading, the simple phrase ‘deserve what you want’ is probably the best philosophy,” he said. “I love it because it places the responsibility squarely on my shoulders, and that fits perfectly with the attitude I’d like to have.”

As more and more happy stories roll in, Scot and Emily are ready to tackle their next relationship education challenge: building content and coaching around nurturing and growing the relationship once you have it. With more than 12 years together, a smattering of kids, and a business where they work happily side by side, they’re just the couple to do it.

Advertiser Disclosure

DatingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). DatingAdvice.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.