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The Short Version: In 2011, matchmaker Caroline Brealey had a novel idea. If people could put their devices down and simply meet face to face, they’d have a much better shot at finding love. And she was right. Since starting her award-winning dating service, Mutual Attraction, Caroline and her team have connected countless London-based singles with their soul mates through a personalized, discreet approach. If you’re a modern UK dater seeking an effective way to build a lasting relationship, Mutual Attraction can do the legwork to find the right person and deliver the tools to help cement your bond.
For some, discovering love seems to come easy, but, for many of today’s singles, navigating the modern dating scene can be daunting. Matchmaker Caroline Brealey found this to be the case before she found her Mr. Right.
She was a young, eligible, professional woman, but she wasn’t meeting anyone new outside of her workplace. She kept seeing the same old profiles popping up on the dating apps and sites she was using. That’s when she decided to change the way singles were connecting in the world and launched the London-based introduction agency Mutual Attraction.
“When I launched Mutual Attraction, I was single myself and seriously fed up with dating,” she said, “[and] dating events weren’t my thing. Sound familiar?”
So Caroline took matters into her own hands. She wanted to create a place for people who were happy in their lives and were looking for the same in a partner. Her brainchild, Mutual Attraction, was meant to be the dating agency for people who don’t use dating agencies. The aim was to help people find their soul mates with a tailored approach that puts them face to face with potential matches.
And it’s this one-size-doesn’t-fit-all philosophy that sets Caroline and Mutual Attraction apart from the pack.
“I don’t believe there are set rules in dating,” Caroline said. “Ask any couple and their journey to being together will be totally different than the next couple’s. Because of that, I’m always conscious not to say ‘do this, and don’t do that.’”
Mutual Attraction, which attracts single, professional Londoners looking for serious relationships, prides itself on its personalized client services. Focusing on singles in the early-30s to mid-50s age range, Mutual Attraction’s team of matchmakers helps singles find others who are looking to form a meaningful relationship.
Matchmakers take on no more than 30 clients to ensure they can provide the focused attention necessary to find a match. These professionals often specialize in specific niches, including helping those with a desire for marriage or children.
The methodology is based on a friendship-like approach, and matchmakers often grab a coffee to catch up with their clients and understand where they’re at in their lives. Success rates are high but depend on how involved clients are.
“In terms of successes, we’ve had marriages, babies, and a lot of relationships,” Caroline said. “But we always say it’s not really down to us — the client gets back what they put in.”
Caroline told us more than 70% of the clients who turn to Mutual Attraction walk away in a healthy, happy relationship. And this number directly correlates to the percentage of clients bent on finding the right person.
“You have to embrace it and throw yourself into the service totally,” Caroline said. “My motto is ‘Always meet everyone!’”
The process begins with a quick chat on the phone to just say hello and introduce each other. The next step is a coffee consultation, which Caroline said is her favorite part of the job.
“We chat about the service and get to know a bit about them – how they live their lives, what makes them tick, what’s important for them in a relationship and partner,” she said. “If we can help them, and they’re keen to join, we get the ball rolling.”
Once clients are ready to move forward, they have another meeting with their matchmaker to dive deeper into their personal wants and desires. Mutual Attraction also has a photoshoot and holds a coaching session to be sure clients’ physical and mental games are top-notch. This, Caroline said, puts them in the best possible place to really meet someone special.
After this, the matchmaking finally starts. While each client has a dedicated matchmaker, the entire Mutual Attraction team weighs in on matches. After the right person is found, matchmakers stay in contact with clients to find out when the date is and to give some last-minute advice. After the date, matchmakers check in with the client and their match to see how it went. They also encourage second and third dates because it does take people a little bit of time to warm up. Once the Mutual Attraction team started implementing this process, success rates soared.
In addition to delivering first-rate, effective matchmaking services, Mutual Attraction’s blog provides complete coverage of all things dating and relationships in London. Through articles and podcasts, the team provides real-world advice for singles living in the UK capital.
The blog aggregates content from in-house and external experts and matchmakers to give readers the skinny on dating in the modern world. In “The Truth About Attracting the Right Person,” Ané Auret covers the critical qualifications in attracting the mate you desire. She attributes the solution to finding a match to one thing: your energy. Ané explains how energy works in relationships through her theory of Personal Zone of Attraction.
“How somebody feels when they’re around you is connected to how you feel about yourself, how you perceive yourself, carry yourself, how authentically confident you are, how open you are to the potential of a relationship, intimacy, connection, and much more,” she wrote in her blog post.
Saskia Nelson’s article “7 Cool Things That Should Be on Your Dating Bucket List,” for example, weighs in on must-try dating techniques. Here, Saskia presents examples of doing new things, such as dating someone who’s not your type, to keep things fresh and give singles a way to see if they’re being too choosy.
Saskia also recommends giving an OK date a second chance to shine. Who knows? Maybe he or she was nervous the first time around and needs an opportunity to open up.
All the blog’s tips are easily relatable and realistic. These best practices are designed to push readers out of a dating slump and get them moving toward making meaningful connections.
While Mutual Attraction’s high success rate is impressive, the numbers can’t tell the story better than the couples who’ve found love because of the company. Caroline has one story, in particular, she loves.
“Last year we had two clients we thought were perfect for one another,” she said. “They went on a date, and it went well. The second date went OK, but just before the third date our female client called to say she was going to cancel it.”
Caroline told us her client had had a bad day at work, and her match hadn’t been in touch often enough between dates. The client was looking for flirty banter, and it wasn’t there. But, after the Mutual Attraction team persuaded her to give him another shot, things took a better turn.
“We called him because we knew he really liked her and told him he needed to bring his A game, which he did,” Caroline said. “We got a message a few days later to say they had a great date and had the next one in the diary. That was over a year ago, and we recently attended a party with them; they couldn’t be a more perfect couple. I love sharing this story because it shows the importance of giving people a chance and not making a judgment too quickly.”
Other client testimonials include David’s, which exemplifies why so many are happy they’ve turned to Mutual Attraction to find love.
“We’re so happy to update you that Annabelle is going to be a big sister, as Marta is pregnant again,” David wrote. “I can’t quite believe it was 2012 that you introduced us both. We honestly couldn’t be happier.”
Mutual Attraction is celebrating its sixth anniversary by continuing to offer the exceptional, personalized services it has been providing clients since day one. Caroline, pleased with how her services are helping clients, said she always wanted to share her skills with others. So, after seeing a hole in the market, she started Matchmaker Academy.
“I absolutely love running the Matchmaker Academy,” she said. “I set it up because when I launched my matchmaking business, there were very few options to get professional training, especially here in Europe.”
Caroline told us such services would have done wonders to help her educate her team in the company’s early days. And, now that she and her team are seasoned veterans in the matchmaking space, she wants to pass her skills on to make a difference in the lives of others.
“We teach everything from setting up your business and designing membership packages and prices to how to make a solid match and making sure you have all contracts and legal aspects in place,” Caroline said. “We cover everything you need to know to be a professional matchmaker.”
Caroline has always been passionate about helping others — whether it be empowering them to find love or launch a rewarding career. And, now, she’s discovering her own students are inspiring her. She told us she finds great pride in being part of their entrepreneurial journey. No doubt her student’s future clients will also be thrilled that Caroline has spread her successful matchmaking gospel.