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The Short Version: Rebel Coast has taken a unique approach to winemaking by infusing wines with cannabis. Since 2012, this California company has disrupted the traditional wine industry with its fun and accessible creations, and now it’s offering wine with zero alcohol content but more than enough THC to lead to good times and chill vibes. The average Rebel Coast wine glass has 10 mg of THC, and it’s a great addition to date nights, family gatherings, and other social situations.
When California legalized recreational marijuana in 2016, it turned an underground activity into a mainstream product with legitimate appeal to many types of people. This naturally created business opportunities for innovators in the food and entertainment space.
The winemakers at Rebel Coast saw a chance to make “weed wine,” and they jumped on it. The team engineered a process that removes the alcohol from its wines and replaces it with THC. Each glass of wine now contains about 10mg of THC.
The Rebel Coast wines have a familiar look and taste, but they offer an entirely different kind of buzz. Couples can relax together by sharing a bottle of cannabis-infused wine, and it can be a fun party favor for Californians looking to try something new.
Another benefit of Rebel Coast wines is that they’re lower in calorie count than traditional wine — it’s typically about 49 calories per glass.
With its one-of-a-kind techniques, Rebel Coast has endeavored to transform the way people consume cannabis and wine. This brand has brought new life to the world of wine by taking it out of the cellar and into everyday bars and homes.
“Rebel Coast started as a way to push the boundaries,” said Marketing Director Priestley Pring. “We directly engage an old-world, elitist culture of wine and make it accessible to the new wave of wine lovers.”
Rebel Coast began with a wine now known as the Sauvage, which is a modern twist on a Sauvignon Blanc made from Sonoma County’s California grapes. Next came the Pink Passion, a rosé with a fruity fizz. These two signature products have evolved over time to brighten the days of customers and bring some excitement to wine glasses across the state.
Today, the Sauvage and Pink Passion contain 40mg of THC and are available exclusively in California.
“Many of our customers describe the effects of the Sauvage as a sativa and the Pink Passion as an indica,” Priestley told us. “This is not because the cannabis in each product is different; the effects are linked to the different wine terpenes we add.”
The Rebel Coast team realized terpenes played a big role in its wines and began developing sparkling wines, seltzers, and shots to share their powerful effects with consumers. In the coming months, Rebel Coast plans to unveil three flavors of seltzers, two types of sparkling wine, and four shots.
Rebel Coast’s effects-based shots are Energy, Relax, Sleep, and Detox, and they use cannabinoids to give people the means to adjust their energy levels to make it through the day or night. These shots could help singles get pumped for a date or encourage couples to relax before going to bed.
It should come as no surprise that Rebel Coast appeals primarily to young people between 21 and 35 years old. These men and women are adventurous, creative, and looking to take their social activities to new heights.
The Rebel Coast team is full of creative energy and continually looks for ways to entertain and satisfy people from all walks of life.
The Rebel family shares a passion for weed and wine, and their innovative spirit is embodied by the company’s fearless leader Josh Lizotte. Josh has been working in the cannabis space in some capacity for over a decade. He has experience with the cultivation of marijuana and the extraction of THC, and he now brings that knowledge to the wine industry.
“Growing up in almost every corner of California, I have seen the industry evolve from its very nascent stages to what it has become today,” Josh told us. “My friends joke that I can speak for hours about the intricacies of cannabis and where I see it going.”
Rebel Coast has united a small but dedicated group of individuals who want to marry good weed with good wine. The team has a variety of skill sets and broad experience in many different industries.
Marketing guru Priestley Pring used to work for an outdoor furniture and umbrella company before finding his way to the cannabis company. He sent Rebel Coast a video application that he shot in his car, and the leadership team was impressed with his creative spirit and personal charm. They tapped him to be the voice of Rebel Coast.
“He has breathed a new energy into this business that has propelled us further than we ever would have imagined in such a short period of time,” Josh said. “In a former life, Priestley was a legitimate rock star — look him up.”
People are understandably enthusiastic about weed wine, and many customers reach out to Rebel Coast to say their products rock. Some have taken the wines on romantic outings, while others serve them at home, but they all share fun experiences with the help of a beverage of a different sort.
The Rebel Coast brand has resonated with wine lovers and cannabis fans alike, and its trendy products are all the more valuable and sought-after because you can only find them in California.
Even people who have never tried Rebel Coast’s wines love the idea of it and want to support the company’s mission. Penny, who lives on the East Coast, said the invention of cannabis-infused wine made her want to move to California. “Is there any way for me to order your liquid gold?” she asked on Instagram. “I so need this in my life.”
Penny jokingly offered to sell her kids or kidney to be a taste tester or door-to-door salesman for Rebel Coast.
“You guys are genius and will be forever remembered in history. This creation is better than bacon!” she raved. “Tell me how I can get a bottle or 1,000. Can I invest in your company?”
With the enthusiastic support of customers like Penny, Rebel Coast intends to scale the business, create new products, and make its wines available in local bars and refrigerators across the state. Whether you’re going on a picnic or planning a party, Rebel Coast can provide delicious drinks to set the tone and make a great impression on people.
“Our aspirations for Rebel Coast are to make it the go-to house of beverages,” Priestley said. “We want consumers to look to us for innovation and education of new trends in cannabis while never sacrificing on quality and taste.”
Rebel Coast has created something completely unique by removing the alcohol from its wine and adding THC. In just a few short years, cannabis has gone from a taboo subject to one of the most popular mainstream products in California, and Rebel Coast has positioned itself at the forefront of that movement with its groundbreaking weed wines.
If you want to make your date nights at home even more special, you can always pour a couple glasses of Rebel Coast’s California wines and take things to the next level. It’s a great way to unwind at the end of the day, and it could lead to a lot of silly conversations and romantic moments.
“Rebel Coast is for people who like the adventure of cannabis and what it can do to enhance their lives,” Priestley said. “Our new shots are specifically designed to enhance different moments of our customers’ daily routine, and our seltzers will amplify your lunch or afternoon to quench your thirst and desire for flavor.”