The Matchmaking Institute Helps Matchmakers Grow And Collaborate

Women's Dating

The Matchmaking Institute Helps Professional Matchmakers Grow Their Businesses & Collaborate With Colleagues

Amber Brooks

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major at the University of Florida, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to

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Edited by: Lillian Castro

Lillian Castro

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The Short Version: In 2003, Lisa Clampitt founded The Matchmaking Institute (MMI) to foster collaboration among matchmaking professionals. She tailor-made certifications to help love experts network and improve their services as well as their bottom lines. The Matchmaking Institute is the world’s premiere school for matchmaking, licensed to train professionals (of all experience levels) on dispute management, recruitment, and business planning. To further encourage dating experts to work together, The Matchmaking Institute hosts conferences in cities around the world, calling on hundreds of industry leaders to share their ideas and advice. Through the organization’s steady support, matchmakers learn how to run their businesses more effectively and raise the standards of the industry as a whole.

Lisa Clampitt’s background in social work and nonprofits means she’s constantly trying to bring people together around good causes. When she started working as a matchmaker, she saw how competing matchmaking services kept their distance, refusing to share information, and she felt this was a missed opportunity.

Arlene Vasquez, Chief Executive Officer and Master Executive Certified Matchmaker and Dating Coach

Arlene Vasquez, MMI’s Chief Executive Officer, believes in the positive role matchmakers can play in a person’s life.

It seemed counter-intuitive to her that an industry so reliant on recruitment, networking, and social groups didn’t collaborate with one another. “There was no support, no education, no code of conduct,” said Arlene Vasquez, Chief Executive Officer of The Matchmaking Institute, in a recent interview.

In 2003, Lisa set about to change the dynamic between matchmaking companies worldwide. She established The Matchmaking Institute as a way to consolidate resources for everyone working in the industry. This organization has certified thousands of matchmakers in dozens of countries, giving their seal of approval to legitimize new names and promote experienced brands.

As MMI’s Founder and President, Lisa mentors matchmakers the world over, in more than 25 countries, and helps matchmaking services establish successful businesses built on experience and honesty.

“You can’t be everything to everyone. You can’t be the only matchmaker in the world,” Arlene stated. “There are plenty of singles out there, more than enough to go around, and we’re more effective at helping them when we work together.”

Trainings Set Standards of Practices for Reputable Date Experts

The Matchmaking Institute upholds a set code of conduct through their matchmaker certifications. Their trainings emphasize collaboration, effective recruitment, dispute resolution, honest marketing, and other ethical practices.

Different levels of instruction are available, from premium courses to recruiter certification, and which one is best for you depends on your own career experience. The Executive Matchmaker Certification, for instance, is meant for professionals who have worked at least three years as a matchmaker. However, MMI’s standard certifications (both live and online) are open to anyone, including newcomers in the business.

“Our institution trains new people coming into the industry while providing services for people already in the trenches,” Arlene told us. “We want to support dating coaches and matchmakers so there’s an ongoing network in the industry.”

Screenshot of MMI's recruiter training page

MMI’s Certified Recruiter Training offers strategies to help recruiters build confidence and networks.

Licensed by the New York Department of Education, the teachers and curriculum have been approved by state institutions. They are the first (and currently only) matchmaker school to have a state license to legitimize their instruction. Some matchmakers have taken these lessons to heart — turning their companies into seven-figure businesses.

1. Online: Complete 12 Workshop Modules in an Open Forum

You can learn on your own time and your own pace online with The Matchmaking Institute. They offer 12 lesson modules for matchmakers to take over the course of three months. Assigned homework usually involves joining an open discussion forum to engage with your classmates online, and weekly Q&A calls with your instructor ensure you take an active role in your learning experience.

After you graduate, you’ll receive a certificate of completion and a certification seal for display on your matchmaking website. Students also benefit from a matchmaker startup kit on how to grow a successful matchmaking agency as well as a one-on-one business plan review with an instructor.

2. Live: Go to In-Person Classes to Learn From Instructors

If you’re more about hands-on learning, The Matchmaking Institute also offers in-person classes. You can meet your instructor face to face in a series of three 8-hour sessions, networking with classmates while you learn how successful matchmaking companies operate.

“The whole class was engaged into teamwork and was very cooperative,” said Sophia McDonald, CEO and Founder of Sophisticated Matchmaking Seattle. “I would recommend this course to others without any hesitation. It is the best training in the country for new matchmakers and a great opportunity for people who are already in the business to network.”

“A lot of people contributed to our lessons,” Arlene explained, “so we basically took the best of the best to put the whole thing together.”

Conferences Offer Networking With Matchmakers Worldwide

Beyond their lesson modules, The Matchmaking Institute also invests time and energy in organizing matchmaking conferences around the world. Every year, they host hundreds of industry leaders in big cities around the world. Gregarious matchmakers turn out to meet one another and form valuable business connections in New York or Hong Kong. Conference attendees share their expertise, discuss the future of matchmaking, and generally have a good time together.

The Matchmaking Institute is proud to facilitate these connections between established pros and new matchmakers. By bringing everyone together, they help the industry itself grow into a more helpful and interconnected system.

Photo of The Matchmaking Institute Conference in 2014

The Matchmaking Institute spreads the love at conferences in London, New York, and Hong Kong.

Headlining speakers at these events share what has worked for their businesses and provide insights into the process of finding singles long-lasting relationships. Covering topics like dating coaching and personality-based matching, these experts keep abreast of the newest techniques in the matchmaking industry.

“The conference gives you the opportunity to meet colleagues to collaborate with,” Arlene said. “You get to meet face to face and build comraderie with matchmakers.”

What’s Next? The Matchmaking Multiple Listing Service (MMLS) Can Help You Find Clients

Matchmaking is fast-growing industry, and Lisa’s team works hard to stay on the forefront with new innovations. The Matchmaking Institute consistently works to improve the practice of matchmaking with their training sessions, conferences, and technology.

Recently, they’ve been developing a platform to assist their members looking for opportunities to monetize. Their matchmaking multiple listing service will be available in a cloud-based system to help matchmakers with their recruitment. “In our system, you can track all communication and calendars. It’s a game changer,” Arlene said. “With the MMLS, you have a marketplace where love connectors can transact, monetize their list, ultimately helping singles better.”

“I would recommend this course to others without any hesitation. It is the best training in the country for new matchmakers and a great opportunity for people who are already in the business to network.” — Sophia McDonald, CEO and Founder of Sophisticated Matchmaking Seattle

Whether you want to learn from matchmaking leaders or track the progress of your business, The Matchmaking Institute aims to be a full-service organization offering valuable assistance to all love connectors.

Many professionals have definitely taken note and appreciate someone having their back. “Through the connections and resources I have discovered through MMI, my business model has transformed so many times and annual revenue has gone from zero to six figures annually,” writes Amy Stevens, a certified matchmaker.

The Matchmaking Institute Raises the Bar for the Dating Industry

Matchmaking may sound old school, but Arlene assured us it’s very much in demand in today’s tech-driven society. “People are exhausted from online dating,” she said. “Matchmaking saves singles time in the dating world.” Often, her job is to advocate on behalf of these useful matchmaking services to raise awareness and nurture entrepreneurs.

The Matchmaking Institute seal

The Matchmaking Institute’s certification adds a layer of trust to matchmaking companies.

The Matchmaking Institute runs trainings, offers certifications, and hosts conferences in the spirit of collaboration. Their support fosters a higher degree of excellence for matchmakers everywhere. Whether you’re a self-starter or a seasoned pro, anyone can benefit from the opportunity to build their matchmaking skills and connect with colleagues around the world.

Thanks to Lisa’s forward-thinking, matchmaking has become a more accessible, transparent, and helpful industry to work in. Her organization remains a bastion of good will, matchmaking expertise, and global community.

“It’s not competition — it’s collaboration. When we work together, we can actually service our clients better,” MMI’s CEO said. “If we combine forces, we can help more people, which is ultimately the most important thing.”

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