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The Short Version: A married couple created Completely Free Dating to lower the cost of finding love online. Since 2007, this UK dating site has not charged its customers a single dime. No paid subscriptions, no upgraded features, and no pay-to-chat policies. CompletelyFreeDating.co.uk has drawn a line in the sand and pledged that it will allow singles to stay online and chat for free for as long as they wish.
Many dating sites claim to be free, but they aren’t 100% free. Some sites have premium features or chat restrictions that give users an incentive to pony up the cash if they want to meet someone. Some charge a fee per message, and others will rank nonpaying profiles lower in search results so they receive less attention.
Such policies may turn a profit, but they also create a demanding and costly user experience that drives singles away to greener pastures. Places like CompletelyFreeDating.co.uk where everyone chats for free.
Determined to give singles a free and fun space to meet, Deborah and Andrew Dixon launched Completely Free Dating in 2007. The married couple felt confident that the dating site would draw traffic because it’s completely, absolutely, and unapologetically free. How would they make it profitable, though? Through ads, of course.
Completely Free Dating has followed the business models of tech giants like Facebook and Twitter, offering a free service to customers and charging advertisers to put up billboards in the margins of the site.
Andrew is the Technical Director of the site, and he told us he drew inspiration from working with Google Adsense to get Completely Free Dating up and running.
“I saw how easy it was to get advertising on a site without the need to directly sell the advertising space,” he said. “I suggested to my wife that this could be something I could put together for her to run — and the rest is history.”
Completely Free Dating began in the UK, and it has since expanded to Ireland, New Zealand, and Australia. Every new registration is a vote of confidence in the dating services, and the site owners plan to live up to user expectations by providing a top-notch dating platform that doesn’t cost anything.
Completely Free Dating is open to people of all ethnicities, ages, orientations, and backgrounds. Some of its users are interested in a casual hookup, while others want something a little more serious. A majority of its users are singles between 40 and 60 years old. Many of these individuals are recently divorced or widowed and looking for a way to ease themselves back into dating.
They can get their sea legs by navigating Completely Free Dating, and it can boost their confidence to send and receive flirtatious messages every day.
Completely Free Dating fosters a low-cost and stress-free dating environment that’s accessible to singles of all stripes. The site removes all obstacles and paywalls standing between singles and a new love interest. It invites conversation and builds trust with users by not charging anything for its services.
Users can take advantage of the search features and messaging centre to narrow down the dating field to the most viable candidates online. They can add attractive profiles to their Favourites List, see who’s viewed them, and get match recommendations courtesy of Completely Free Dating’s smart technology.
All of these valuable features come free for all registrants. The dating site also supports an active monitoring system to ensure fraudulent profiles never gain a foothold here. Deborah hand checks every new profile and removes any that fail to meet Completely Free Dating’s standards. This high-integrity approach gives online daters peace of mind as they browse through date prospects.
According to the site’s about page, “The site is for people in the UK and we do our best to keep it that way… It’s quality, not quantity that matters here at Completely Free Dating.”
Even as the site grows, it remains true to its family-run roots. This isn’t a massive operation by a faceless company — it’s the passion project of a married couple in the UK. “The team is still just myself and my wife,” Andrew said. “I look after everything technical and she does everything else.”
In addition to running a free site, Deborah and Andrew also offer free dating advice to guide singles along the way. Completely Free Dating’s blog is full of insights from experts on staying safe while making a match in the online dating scene. If you have a question about first dates, personal appearance, online dating, safety, or other love-related issues, you can find a clear-cut answer here.
There’s an old economic adage that goes, “There ain’t no such thing as a free lunch,” meaning everything costs something — the price tag just may not be in dollars. Well, free lunches may not exist, but free dating sites definitely do. Completely Free Dating runs off ad revenue, so it doesn’t need to charge users a cent to be profitable.
Singles can join for free, view profiles for free, and chat for free. No limitations, and no credit cards required. If you’re thinking Completely Free Dating sounds too good to be true, you’re not alone. Andrew said he has heard from many users who’re looking for fine print that simply doesn’t exist.
“We still get several emails a week asking what the catch is, what part is charged for,” Andrew told us. “For some reason, people still seem to find it hard to believe a dating site is completely free.”
But it is free. “Free” is the site’s middle name. And the team is committed to staying free forever.
Deborah and Andrew have shaken up the online dating scene in the UK, and now they’re aiming to bring that same innovative spirit to the mobile space. Completely Free Dating will launch a free companion app for the website within the next year — just as soon as Andrew finishes coding it.
After a decade of supporting singles, the Completely Free Dating team has facilitated countless romances and more than a few marriages in the UK, Australia, and New Zealand. The dating site has been a great success around the world, and it is still growing as word spreads about its free services.
Andrew told us that every testimonial reminds him why he and his wife decided to get into the dating industry and create a totally free dating site.
“It is nice, from time to time, to hear a success story from the site,” Andrew said. “Over the years, we have had some people let us know that they have gotten married. It’s good to know that we have helped bring some happiness to others.”
Completely Free Dating challenged the status quo in the online dating industry by offering a dating site that is both effective and free. In 2007, Deborah and Andrew chose to put the needs of their customers first and created a business model where everyone wins.
Instead of milking singles for their hard-earned dollars, Completely Free Dating gains revenue through online advertisements. Now online daters can chat as much as they want without spending any money on the site. This welcoming space frees up singles to build connections and find romance in just a few clicks. Whether you’re interested in meeting a pen pal or a soul mate, you can rely on Completely Free Dating to hook you up.
“We do not charge at all,” Andrew assured us one last time. “We do not have any upgrade options like some other free sites — our site is exactly what the name says.”
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