Crushh Runs An Api Service For Dating Apps

Online Dating

Crushh Runs an API Service That Identifies Chemistry in Dating App Conversations

Amber Brooks

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major at the University of Florida, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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The Short Version: Crushh was born out of a desire to use technology to unlock the secrets of messaging. The company expanded to develop the Mei messaging app in 2018, and now it has made an API service available to tech companies in the dating industry. The API gives dating apps the opportunity to grow by leveraging in-app messaging data. Crushh can analyze conversations and provide insights to online daters that can help them identify mutual compatibility and seal the deal.

The average person trying to pick up a date at a bar can struggle to decide whether a casual conversation is leading to a friendship, a romance, or a brush-off.

Daters have to rely on their experiences and intuition to figure out if a stranger likes them. And that system isn’t foolproof. Subtle conversational cues can sometimes mean the difference between an awkward handshake goodbye and sharing a cab ride home.

Crushh logo

Crushh developed a smart algorithm for calculating compatibility based on messaging data.

Imagine if there were a savvy bartender listening to conversations night after night and learning to spot the clues of a budding romance. Imagine if you could ask that bartender for a thumbs up or thumbs down when chatting with a crush and know for certain if that person is into you. That is what Crushh offers modern daters through its AI technology.

The AI program has analyzed hundreds of thousands of conversations and learned to identify compatibility, romantic feelings, personality traits, and even demographic information based on raw text data.

Crushh has developed the Mei messaging app to help everyday texters learn from their conversations, and it has also launched an API service that can give dating apps an smart upgrade.

“When you have that much data, the AI can pick out patterns pretty easily, ” said Es Lee, Founder and CEO of Crushh. “The user can hit a button to see if it’s like or love. It’s almost like a magic eight ball, but it’s actually the opposite because it’s based on science.”

Online dating apps carry a goldmine of information in the messaging window, and the Crushh team knows how to mine that text for nuggets of wisdom. That way, online daters can stop wasting time on incompatible or uninterested crushes and start pursuing more promising love interests online.

Text Input Leads to Actionable Insights & Guidance

The Crushh app launched in 2017 to take instant messaging up a notch. Its smart algorithms could find patterns in chats and make sense of a jumble of “hey there” and “how are you” messages.

Unfortunately, the Google Play Store changed its policies regarding data collection and removed the Crushh app in 2019 — even though its service was by consent and for the benefit of the user. The team stands behind the value of its algorithm and has launched the Mei messaging app to marry smart technology and user privacy.

Crushh has turned outside-the-box thinking into a business strategy and pioneered technology that could be a game changer for users everywhere. The API is live on Rapid API, and the team is open to partnerships with professionals in the dating industry.

Es said offering Crushh and Mei’s API to dating apps was a no-brainer because the technology pairs perfectly with the needs and expectations of modern singles. “We designed our AI to tell if a person likes you or not based on how they text,” he explained. “That’s the dream, and it’s possible through our technology.”

Screenshot of Crushh analysis

The API takes messaging data and measures the likelihood that a person is flirting.

Crushh can open a conversation window into another person’s heart and give online daters valuable feedback on their chats.

The API service can offer a straightforward analysis for users wondering if their chat buddy is interested in a romantic relationship. The algorithm can also use text data to provide real-time feedback and advice. For instance, if an online dater seems to be more reserved, the system may recommend taking more initiative to keep the spark alive.

The technology can analyze word choice and response time to tell if the other person seems to be interested in a friendship, a hookup, or a serious relationship. That information can help online daters make smart choices and get better results from the online chats.

“The AI has figured out these patterns, and it can actually make life easier for people,” Es said. “In our experience, users are happy to provide data if they know they’re getting something of value out of it. When people saw we were helpful to them, the top request was to take more data.”

Messaging Made Smarter & Online Dating Made Better

Crushh has become a master at finding the subtext in text messages. It can take messaging data and make inferences about particular conversations and individuals based on the words used.

The API service can pull keywords from conversations to identify where a person’s heart truly lies. Key terms such as “wine,” “dog,” and “travel” can be important factors in compatibility, and the Crushh team aims to put that data front and center to help drive compatible matches.

Es envisions an online dating future where algorithms can automatically create a dating profile with accurate assessments of personality traits and interests.

“It’s frustrating to be chatting with someone and find out you’re not into the same things,” Es said. “If the dream for all these dating apps is to ultimately find you a perfect match, then they need to start making investments in the data now.”

Photo of a word cloud

Online daters can benefit from the data insights provided by the Crushh API service.

The Crushh team got started by asking questions about why some messaging conversations thrive while others end in ghosting, and AI technology has yielded data-driven answers. For example, the algorithm has determined that conversations tend to last longer when one person has a more assertive personality and the other person has a less assertive personality. In this particular instance, it seems opposites attract.

Online dating apps can use this revolutionary API service to support users in turning matches into conversations and conversations into real-life dates.

“You can get so much smarter in how you date with these insights behind you,” Es said. “The AI stuff isn’t complicated — the tough part is getting enough data for it to work with. Dating apps have that, and we can show them how to use it to help their users.”

Crushh Brings AI Technology to Modern Dating Apps

Crushh has gained insight into the nuances of modern romance by using technology to analyze hundreds of thousands of conversations. Now the company aims to share its findings with forward-thinking professionals. Dating apps can use the Crushh API to give online daters more knowledge and control in matters of the heart.

The Crushh team has envisioned an online dating world where users can hit a button to find out if their online crush is requited. By providing messaging hacks and guidance, the Crushh team can elevate the online dating experience and put a stop to mixed messages.

“Our product is simple. You don’t need to develop it,” Es said. “Dating apps can use the API to offer a premium service that is easy to implement and gives great value to the user.”

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