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The Short Version: Some singles may feel uncomfortable about smiling because their teeth are stained from years of smoking or drinking red wine, coffee, and tea. It can even affect their confidence when asking someone out on a date. That’s why Dr. Irwin Smigel, a pioneer in aesthetic dentistry, created the Supersmile tooth-whitening system. Supersmile uses a proprietary active ingredient that restores whiteness without harsh abrasives. The system is affordable and includes toothpaste, mouthwash, gum, and many other products.
Many singles know that a smile can be a doorway to a conversation — and those conversations can lead to a date or even a relationship. However, people may feel self-conscious when smiling because their teeth are noticeably discolored.
When online dating companies survey singles about what they are looking for in a potential partner, good oral hygiene — often represented by a nice smile — is one factor many people consider important.
Dr. Irwin Smigel, a pioneer in aesthetic dentistry, developed Supersmile, an at-home teeth whitening system to help people brighten their smiles. The system works to improve teeth, which can boost the dating confidence of users and enhance how other people see them.
Having healthy teeth shows that a person takes care of his or her body. That’s also an important indicator of someone who is ready to date and could be a supportive, loving partner.
Years of stains from coffee, red wine, tea, cigarettes, or many other food and drinks can leave teeth with seemingly permanent stains. Harsh abrasives can make teeth sensitive, while fancy professional whitening machines at the dentist’s office can be expensive.
Supersmile is an effective, affordable alternative that can result in whiter teeth in as little as five days.
“If you have a great-looking smile, you feel more confident,” said Bellanca Rutter Smigel, President. “Whiter teeth reduce certain perceived imperfections. If your smile is white and healthy, you’re going to feel confident meeting someone in person, meeting eyes and smiles across a bar, or even meeting via Zoom.”
Dr. Smigel first gained attention when he created a tooth-bonding technique that allowed him to fix imperfections, chips, and gaps in teeth without any pain. It was a revolutionary technique, and the innovation helped pave the way for new work with veneers, laminates, and tooth-whitening processes.
That’s when he established the American Society for Dental Aesthetics.
“Dr. Smigel was always committed to his mission of making healthy, white smiles accessible to all patients, which is why he continued to innovate beyond bonding,” Bellanca said. “He developed the first-ever toothpaste that could whiten and brighten natural and newly bonded teeth in 1983, giving everyone access to a white, healthy smile.”
However, his product was very different from others on the market. Many whitening products use abrasives, including charcoal, which can damage tooth enamel and result in sensitivity to cold or touch.
Supersmile, on the other hand, uses a proprietary formula called Calprox. The formula combines encapsulated calcium peroxide and minerals that gently dissolve sticky film from teeth, giving them a fresh, white shine that can get singles noticed on a date.
“It gently dissolves the biofilm from your teeth that stains like to cling to, ultimately revealing your natural white color,” Bellanca said. “You don’t have to change or adjust your lifestyle. There is no gimmick. You already brush every day, so all you have to do is switch to our system and brush twice a day for two full minutes to get the best results.”
Dentists will often instruct patients to give up some of the foods and drinks they love the most to preserve their white teeth. Bellanca said the Supersmile system works to remove both new and old stains.
“At Supersmile, we use clean ingredients to gently lift stains without sensitivity,” she said. “We help you achieve your brightest shade while improving your overall oral health. The great thing is you don’t have to make any changes to your lifestyle, just brush your teeth like you normally would each morning and evening.”
Supersmile doesn’t use trays, strips, or lights. That simplicity is part of what makes its products so attractive to many singles. Most current customers are women over age 25, and they tend to be metropolitan, well educated, and interested in beauty and wellness.
The most popular products are available in the Supersmile Extra White bundle. It includes an Extra-Whitening Pre-Rinse, which is used before brushing with the Extra-Whitening Toothpaste and accelerator. Use both on a dry toothbrush and get up to two shades brighter after just one brushing.
People on the go can also purchase TSA-approved travel sizes of the Extra-Whitening Toothpaste and Accelerator that offer extra fluoride, calcium, and phosphates for better protection against cavities.
Customers can also subscribe to packages and receive Supersmile products regularly without having to worry about running out.
Bellanca said a diverse, woman-led team runs Supersmile today. In fact, there’s a 50-year age span between the youngest and eldest employees. That means the company has a broad understanding of different experiences and skills as the market changes.
“For 40 years, we have been constantly innovating,” she said. “It’s our heritage and history. We will always have something new and exciting that improves people’s smiles and health.”
The team isn’t just interested in helping people get whiter smiles. Oral health is also directly linked to overall health. That means a focus on a healthy smile can help customers feel better in the long run.
“The mouth is the window to the rest of your body, so it’s important to keep it healthy,” she said. “Our products are beneficial for our customers because we don’t chase after the latest trends and gimmicks to achieve results. We are science-driven.”
That matters to Supersmile customers, many of whom also happen to be dentists.
“Supersmile is an outstanding and revolutionary tooth whitener,” said Dr. Roger Levin in an online testimonial. “It removes stains and leaves teeth feeling smoother and cleaner. I drink coffee, and I feel more secure that my teeth will remain white.”
Dr. Elliot Mechanic said that Supersmile gives power back to customers so they can feel confident and ready for whoever comes their way.
“To me, it’s the only system that was designed by a dentist thinking about what patients want,” Dr. Mechanic said. “By having a system, he is giving patients everything we know they need.”
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