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The Short Version: Cupid’s Pulse, a leading online media outlet, synthesizes the celebrity news of the day and offers modern daters practical relationship advice inspired by Hollywood insiders. The website’s articles expertly combine love and entertainment to help people navigate the dating world. Dozens of writers discuss a variety of topics — including beauty, fashion, travel, food, parenting, fitness, and celebrity gossip — in a relatable and fun voice. The site’s celebrity interviews and trendy articles both tantalize and inform readers interested in the lifestyles of celebrities like Kelly Ripa and John Legend. You can pick up valuable love lessons, makeup tips, workout routines, and dating hot spots on the site. Since 2010, Cupid’s Pulse has doled out dating advice and expert recommendations on how to live and love like your fave celebs do.
New Yorker Lori Bizzoco was 38 and single when she decided to change her approach to dating. She realized she was being too nitpicky. Her standards for how her ideal match should dress, where he lived, and the types of food he liked to eat were limiting her dating options.
“I had to make my own process for finding love,” she told us. “I dropped my silly checklist, and the door immediately opened for me to meet more men.”
Within nine months of implementing this strategy, Lori got a message on Match from someone she’d gone on a date with three years prior. He’d given her a call after their first date, but she’d never called him back. At the time, she hadn’t thought he was her type, but, with her new mindset for finding love, she gave him another chance and agreed to a second first date.
Nine weeks later, he proposed, and she said, “Yes.” Opening herself up to romantic possibilities and staying true to her process paid off. A year later, she was a stay-at-home mom and blissfully content in her home life. Soon, she began writing about love and relationships to empower other women to find their own special someone. “It doesn’t matter what age you are — just get out of your own way, and you can find love,” she said. “And it can happen in the blink of an eye!”
In November 2010, Lori launched Cupid’s Pulse because she saw an opportunity to engage with the dating community in a unique way. She wanted to use celebrity gossip as a starting point for discussing relevant issues in everyday relationships. Cupid’s Pulse blends entertainment and love in must-read content for daters.
After working in public relations and journalism for over a decade, it was natural for Lori to launch her own media outlet. She drew upon her existing relationships in the PR business to promote one-on-one interviews with celebrities, like television personality Kelly Ripa. Cupid’s Pulse soon became a recognized authority in celebrity gossip and dating advice. Today, the site sees nearly one million impressions a month.
“Nobody else was covering celebrity relationships in quite this way,” Lori said. “We carved out our own niche with Cupid’s Pulse.”
Since 2010, Cupid’s Pulse has stayed on top of celebrity news, including births, breakups, and vacations. The site also discusses food, travel, beauty, fashion, and parenting from the lens of A-list celebrities, matchmakers, stylists, and other professionals. From date ideas to fitness trends, these articles highlight the Hollywood elite while giving fun tips to readers.
Plus, in its signature celebrity interviews, Cupid’s Pulse gives readers an insider’s look at the lifestyles and relationships of celebs, including celebrity stylist Rachel Zoe, model Molly Sims, and “Fuller House” actress Candace Cameron-Bure.
The largest share of the Cupid’s Pulse audience comes from Los Angeles and New York City, two cultural hubs highly invested in the entertainment business. The website’s visitors tend to be females between the ages of 18 and 35. It’s a young and savvy crowd looking for the latest gossip and straightforward advice.
The articles frequently blend celebrity news with relationship tips. For instance, Cupid’s Pulse coupled a cute story about Neil Patrick Harris’ family dressing up in Gotham-themed costumes with useful advice for families celebrating Halloween together.
Brandon McMillan, a dog trainer and television personality, gave his love insights to Cupid’s Pulse in a profile piece about what he looks for in a partner and what inspires him in his work with shelter dogs.
Whether you want to drool over beautiful celebrity couples in the site’s photo galleries or pick up exclusive tips from celebrity stylists in the Beauty section, Cupid’s Pulse is a treasure trove of chic information for romantics everywhere.
“It’s crazy to me that we’ve been around so long,” Lori commented. “We have a great team of writers, and we’ve been having a lot of fun doing celebrity interviews and leveraging our brand in our PR work.”
Cupid’s Pulse values authoritative sources for all its content. Singles can find dating advice written by matchmakers and life coaches on the Relationship Experts page. Cupid’s Pulse benefits from the sage advice of relationship experts, including David Wygant, Laurel House, and Amy Osmond Cook. The company has maintained working relationships with many dating experts for several years.
Seasoned professionals bring a level of credibility to the site and grow their own audiences by writing for Cupid’s Pulse. From what makes a good photo on a dating site to when to pop the question, the advice in this section helps daters keep their love lives on track.
“Many dating and relationship experts have used our site as a platform,” Lori explained. “We’ve been able to watch their growth over the years, and that’s been so rewarding for us.”
Cupid’s Pulse employs a prolific team of writers to cover the celebrity world as thoroughly as possible. As a whole, the site provides a variety of expert perspectives on dating and relationships. According to the Lori, the team shares a common interest in covering the personal aspects of the entertainment industry.
“Everyone on this team has a passion for talking about love and relationships,” she told us. “It’s a common theme in our company, and it’s really great to have that enthusiasm for the subject matter.”
Many of the writers work remotely from their homes, and the Cupid’s Pulse team stretches across the country from New York to Colorado. “We’re geographically diversified,” Lori told us. “We have writers from all walks of life. It’s a very unique and interesting mix of people.”
As an editor, Lori maintains high standards for the quality of writing going up on the site. Cupid’s Pulse publishes content by in-house and outside experts. The website allows guest posts between 400 and 500 words long. You can learn how to submit your writing to Cupid’s Pulse here.
The team loves building relationships with talented individuals and businesses because that’s how the company has thrived. By promoting the voices of others, the site has honed its own voice and presence. On Cupid’s Pulse, dozens of dedicated writers delve into celebrity-inspired topics relevant to modern daters.
Lori’s journey from determined single woman to Executive Editor of Cupid’s Pulse shows the power of positivity to transform a life. Her background in PR work and her experience falling in love uniquely suit her to conduct celebrity interviews with a personalized approach to dating. Today the site’s celebrity-inspired advice gives daters the tools to upgrade their love lives.
On Cupid’s Pulse, you can browse through articles about beauty, fashion, fitness, and celeb news to stay up-to-date on current trends in the dating world. The site is a go-to resource for anyone interested in celebrity gossip intermixed with salient relationship advice.
Readers can relate to and learn from the love stories and lifestyle choices of their favorite celebs. “It’s not just about having a news story,” Lori said. “If you capture it the right way, stories can live on and make a lasting impression. There’s magic there.”
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