Passionsmiths Helps Singles Date Smarter Love Better And Form Lasting Bonds

Women's Dating

PassionSmiths: How the London-Based Relationship Experts Help Women & Men Date Smarter, Love Better, and Nurture Lasting Bonds

Amber Brooks

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major at the University of Florida, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to She has been quoted by the Washington Times, Cosmopolitan, The New York Post, and AskMen.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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The Short Version: Madeleine Mason, Founder of PassionSmiths, says the desire for lasting love is a human concern that includes both sexes, which is why she’s made it her mission to help men and women make positive, permanent changes to their love lives. At their London-based dating and relationship coaching firm, Madeleine and her team of experts offer dynamic advice sessions, informational workshops, and therapy packages that empower clients to overcome the hurdles they’re facing in their quest to find a soul mate. PassionSmiths caters to the entire spectrum of dating and relationships, so whether you’re single, married, or in a dedicated partnership, the company can help you develop strategies for nurturing the healthy bonds you desire.

Madeleine Mason’s dream of helping men and women with their relationship needs began in the world of online dating. She met her co-founder in Dan Williams, a psychotherapist, and learned he shared her interests in wanting to transform lives, as Madeleine put it, “one heart at a time.”

Together, the two created a niche that fit outside the box of relationship coaching services that only cater to one gender or age group. Dan and Madeleine founded PassionSmiths as a full-service boutique that specializes in treating both sexes and all generations. Their goal is to deliver the tools essential for people to develop satisfying relationships.

As the leader of the London-based dating and relationship coaching firm, Madeleine finds pride in PassionSmiths’ dedication to being the go-to source for love seekers from any background. She wants her company to be a one-stop shop for men, women, couples, and singles — not only in London but worldwide.

“We cater to the whole spectrum behind the romantics,” she said. “We don’t really distinguish between men and women. We come from the standpoint that men aren’t from Mars and women aren’t from Venus. We’re all from Earth.”

The PassionSmiths team meets clients wherever they’re at on their life journeys to help them find romance and/or take relationships from good to great — offering tailor-made workshops, events, relationship coaching, and counseling.

“We want everybody to be happy in fulfilling relationships, be it in marriage or long-term partnerships,” Madeleine said.

A Highly Qualified Team Catering to All Dating Experiences

A professionally trained and experienced trio is the foundation of the PassionSmiths team. Madeleine has more than 15 years of mental health experience, is trained in cognitive behavioral therapy (CBT), and is currently pursuing a PhD in counseling psychology with an emphasis on romantic relationships. For clients interested in workshops and short-term individual therapy, Madeleine is the expert of choice.

As Founder of PassionSmiths, she hand-picked a staff that could address every relationship and dating dilemma possible.

“We don’t recruit anybody who says ‘Oh, I’ve been through a divorce, and I know how to do it,’” Madeleine said. “You must have training in your field. Whether it be counseling, psychology, group therapy, CBT — there must be a particular qualification behind the passion.”

Team member Dan Williams holds a Master of Science degree in integrative psychotherapy and brings years of professional experience to the practice. He also authored an ebook titled “Relationships: From Why? to What For?” that highlights how we relate and connect to others.

Madeleine Mason, Dan WIlliams, and Christine Fortune's headshots

Madeleine, Dan, and Christine bring their vast experience in psychology to the PassionSmiths team.

Christine Fortune, a trained Psychologist and Psychotherapist, also brings a depth of knowledge and experience. She’s professionally trained in hypnosis, which has helped many clients attain more confidence before those first dates. Dan and Christine are both sought out by couples and singles who desire long-term, individual, ongoing therapy.

Madeleine told us adding an expert on sex and sexuality is already in the works. In the meantime, these three professionals are steadily changing lives for the better, and many clients are eager to talk of the success they’ve had.

“With [Madeleine’s] steady help, I slowly learned how to let go of my fears and put myself out there while learning to respect my own needs and desires,” Moira wrote in a testimonial. “The dating process made me realize things not only about men but, more importantly, myself. I will always be thankful to Madeleine for her great advice, practical guidance, and encouragement that set me on the path to finding happiness.”

Multifaceted Coaching That Gives You the Courage to Find a Partner

PassionSmiths’ dating coaching services provide a safe, non-judgmental way for you to express your innermost self to an expert who understands where you are and where you want to go. Take advantage of this convenient way to connect with licensed professionals from the comfort of your home by phone or video chat.

PassionSmiths experts are ready to guide you through a discovery of past dating trends, myths about love, and self-sabotaging habits that are keeping you from the romance your heart craves.

“Many of our clients struggle with other things, like depression or anxiety, so we offer combinations of coaching and therapy,” Madeleine said.

Weekly and monthly packages are tailored to fit your schedule. To get started, simply email PassionSmiths to arrange a free, 10-minute consultation with one of the pros. For select clients, Madeleine offers day-to-day phone calls and text messages. This keeps all calls and face-time relevant to immediate dating needs. The goal is to transform lives, and clients often see results after six months of 25-minute, weekly check-ins by phone and 50-minute in-person meetups each month.

Jack, a local teacher in London, shared praises about his experiences with PassionSmiths.

“After eight weeks of coaching, I am now dating an amazing woman,” Jack said in a testimonial. “Previous relationships had left me totally low on self-confidence and confused about how to approach women. Thanks to the guidance I got through PassionSmiths, I am now a happy man.”

Interactive Seminars Tackle the Relationship Issues Important to You

PassionSmiths picks all the relationship hot topics for its seminars and workshops. Those who attend these year-round seminars (held at University College London) can meet other like-minded men and women on similar paths. Events are filled with expert advice and range from the one-day intensives to eight-week series.

“The advantage of attending these classes is that you realize you are not the only one to struggle with a particular problem, and, more importantly, you get to hear the views of both men and women,” Madeleine said. “Many people get a sense of relief when they attend our seminars and it helps boost their confidence.”

Power Dating events are hosted throughout the year for singles who not only want to mingle but also practice conversation starters with others. PassionSmiths hosts these all year round to bring people together in a fun and casual atmosphere. But, by far, the most popular event is the annual Valentine’s Party, which boasts dating and icebreaker games that connect attendees on a deeper level.

PassionSmiths: Dedicated to Keeping Clients on the Path to Love

Free advice is never far away when you work with the PassionSmiths team. Round-the-clock wisdom from all three PassionSmiths professionals is available through the site’s blog, which covers topics ranging from intimacy to unsexy truths about relationships. You can also find trending topics written by counselors and psychologists in the Guest Posts section as well as Madeleine’s contributions in Life Labs, which is a blog for Psychologies Magazine.

Madeleine has made numerous guest appearances on television and has been quoted in several articles published by The Huffington Post, The Daily Mail, and The Independent. She reveals how to boost your confidence, remove dating roadblocks, and nurture a friendship within a relationship. You can stay up to date by subscribing to PassionSmiths e-newsletter.

Breakthroughs are happening for everyday men and women who take advantage of the opportunities offered by PassionSmiths. John, a one-on-one coaching client, shared his transformational experience.

“I kept meeting the wrong types of women. And, on a chance encounter with PassionSmiths, I was given the best advice and confidence to change my approach to dating,” he said. “Thank God! It has saved me so much time and grief to finally be on the right track.”

Madeleine and her team know relationships are one of the most powerful factors in living happy, healthy lives, and, thanks to them, people like John are learning how to make that dream a reality.

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