eHarmony vs. Tinder: Prices, Demographics, Features & Testimonials

Online Dating

eHarmony vs. Tinder: Prices, Demographics, Features & Testimonials

Amber Brooks Amber Brooks
Updated:

It’s easy to lump various dating sites and apps together and assume they offer similar features, networks, and interfaces. You see big names, like eHarmony and Tinder, and you think, “What’s the difference?” You sign up, you chat, you go on dates — how different can the experience be from one platform to another?

Frankly, eHarmony and Tinder couldn’t be more different from one another. One is known for a personality-driven matchmaking system grounded in Christian values. And the other is, well, Tinder, the original hookup app.

Since 2000, eHarmony has put together in-depth psychological profiles and calculated compatibility on 29 dimensions. Meanwhile, since 2012, Tinder has asked singles to decide if they like each other based on a photo. Both matching systems have their pros and cons, so it can be hard to know which one is best for you. That’s why we’ve broken down the stats and delivered our assessment on how eHarmony and Tinder stack up against one another.

Overall | Prices | Demographics | Features | Testimonials

eHarmony vs. Tinder: Overall Ratings

Rating and reviewing dating sites is what we do here at DatingAdvice. There are over 8,000 dating sites in existence, and we’ve tested the major ones out so you don’t have to. Our reviews take in account multiple factors — easy-of-use, safety, reputation, and customer reviews — and provide a clear assessment of what you can expect when joining. Here are our overall reviews of eHarmony and Tinder.

eHarmony: 4.5/5.0

A clinical psychologist and Christian theologian named Dr. Neil Clark Warren founded eHarmony in 2000 because he wanted to create lasting marriages between men and women. This dating site has positioned itself as one of the leading relationship-oriented platforms in the US with one of the most advanced match algorithms in the world.

★★★★★
4.7/5.0

Relationships: Casual Dates, Deep Relationships

Match System: Personality test suggests matches

Our Experts Say: “Accounting for 2% of U.S. marriages, eharmony's compatibility-based system and commitment-minded user base are ideal for those seeking a serious relationship...” Full Review »

Browse Free: View Photos Now

We give eHarmony a 4.5-star rating because it is reliable, effective, and engaging. The dating site ushers singles into a quality-driven dating experience, and that makes it pretty remarkable.

Tinder: 4.4/5.0

Tinder launched in 2012 as the brainchild of a group of friends in their 20s. They believed what online dating was missing was a way for users to control who came into their inboxes. They developed an opt-in system where both singles had to like each other (the infamous mutual match) before being able to communicate. This system took the online dating world by storm and is now the status quo on many dating sites and apps (not eHarmony).

Screenshot from Tinder's website

Tinder is known throughout the world as a go-to dating app for young singles.

We give Tinder 4.4 stars because it is undeniably popular, but we aren’t so sure about its effectiveness. Critics have lambasted Tinder for turning dating into a superficial game and making it hard for users to concentrate on just one match at a time. Hey, players gotta play, right?

The Winner: eHarmony Ranks Higher in Our Books

If Tinder is the new kid on the block, then eHarmony is the older and wiser adult who takes a more thoughtful approach to building relationships. We like that about it. Instead of throwing you into the deep end of online dating, eHarmony walks new members through the matching process and recommends a select number of profiles based on its time-tested calculations.

eHarmony vs. Tinder: Price Comparison

Dating can cost a lot of money. Whether you’re buying cocktails at a bar or going out on multiple first-date dinners, the numbers can add up quickly and drain your bank account. It’s only natural to want to save money on your dating site or app of choice — but you don’t want to cheapen your experience and waste time on platforms that are free for a reason. Let’s talk dollars and cents and compare eHarmony’s pricing structure with Tinder’s free-for-all platform.

eHarmony Costs a Pretty Penny But Brings a Lot of Value

Here’s the thing, eHarmony doesn’t offer free communication — well, except during the occasional Free Communication Weekend — but that pay-to-play setup is one of its biggest selling points. By instituting a paywall, eHarmony can essentially guarantee that the active members on the site are serious about finding someone.

You can create a profile and join the network for free, but you can only start chatting as a paid member. Here’s the price breakdown for eHarmony’s Standard Plan:

The premium plans on eHarmony are a little pricier than the Standard Plans but add some valuable features, including a dating consultation over the phone and the ability to browse profiles anonymously. You can also get read receipts for your messages.

Best of all, eHarmony offers an ironclad guarantee for subscribers who do not find a match within three months on the site. As long as you meet its qualifications (you completed your profile, sent messages to at least five members, and complied with the terms and conditions), eHarmony will give you an additional three-month subscription for free.

Tinder is 100% Free to Use With Optional Paid Plans

You can download Tinder for free, swipe on profiles for free, and communicate with mutual matches for free. This is a low-commitment dating app where singles can check out their options and see what happens.

Tinder does offer paid plans called Tinder Plus and Tinder Gold for users who want to upgrade their experiences with features such as SuperLikes and a Rewind button (this allows you to go back and change your swipes). You’ll also be featured more prominently in the app as a paid member, and that means more likes and matches headed your way.

The Winner: It’s a Tie!

The ultimate winner in this round isn’t so clear-cut because it depends on your values and budget. Some singles prefer a platform where they pay a little extra to get a high-quality experience. It gives everyone a little skin in the game and can make members feel more invested in one another. Of course, not all singles have the money to spare on a dating site, and they’d prefer to try their luck on a free platform like Tinder.

Although eHarmony offers a more personalized matching system, it also costs a lot more than Tinder, so it’s up to you to decide if it’s worth the cost.

eHarmony vs. Tinder: User Demographics

Another key factor to weigh when picking a dating site is the membership base. You need to make sure the dating site supports a thriving network so you’ll have plenty of people to chat with online. And you need to make sure their values align with yours. It doesn’t matter if the dating site has millions of people if those people aren’t looking for the same things you are. Below, we’re going to analyze the types of singles interested in eHarmony vs. Tinder.

eHarmony Has Over 10 Million Active Users

The latest estimates indicate that eHarmony has around 750,000 paid subscribers and 10 million active users. This number has held steady for the last decade, and insiders say eHarmony’s long sign-up process has stagnated its growth. Instead of taking half an hour to fill out 100 personal questions, users drop off and choose a different platform.

The eHarmony logo

eHarmony tends to attract marriage-minded singles who identify as heterosexual.

In terms of demographics, eHarmony appeals primarily to singles over 30 — typically serious professionals who can afford its prices — and straight men and women. The site has slightly more female users (52%) than male users (48%). Controversially, eHarmony does not list men-seeking-men or women-seeking-women options. You’ll have to join its sister site, Chemistry.com, for that.

Tinder Has 50 Million Active Users & 1.8 Million Paid Subscribers

Tinder is significantly larger than eHarmony. It has over 50 million users around the world, including 3.8 users who pay for a monthly subscription. The app boasts seeing 1.6 billion swipes a day and facilitating 1 million dates each week.

You’ll have no shortage of people to match with on this app. Tinder’s dating network is active in 190 countries and 83% of its user base is between 16 and 34 years old. It’s a younger crowd, so you’d expect them to be more likely to want to play the field and see where things go than take the process seriously. However, in a 2015 survey, 80% of Tinder users said they were on the app seeking a long-term relationship, so maybe there’s hope for serious singles on the app after all.

The Winner: Tinder Has More Singles Signed Up

In terms of sheer size, Tinder takes the cake. Handily. It’s five times bigger than eHarmony. That gives singles a lot of options — potentially too many options — but it’s better to be surrounded by singles that hunting around for someone online. While eHarmony’s relationship-minded audience can suit some people’s needs, Tinder’s user base is so fantastically diverse and widespread that it’s really great for anyone, anywhere, and anytime.

eHarmony vs. Tinder: Match & Communication Features

When you’re on a dating site or app, you have to learn to navigate the platform’s interface if you want to find a date. Sometimes you can intuitively understand how it works, and sometimes it’s a little more complicated than you’d like. You have to consider what features will best help you get the experience you want. Both eHarmony and Tinder bring some unique matching tools to the table, so let’s dive in and check them out.

eHarmony Delivers a Curated List of Dates

From the beginning, eHarmony has been focused on discovering the science of love and using psychological principles to strengthen marriage. It starts by delivering one of the most detail-oriented questionnaires offered by a dating site. This lengthy quiz used be mandatory and include hundreds of questions. Now it is optional and takes about 10 minutes to complete. Which is a lifetime in internet time.

“If I’m being real, that doesn’t sound super quick to me,” said Elite Daily’s Candice Jalili. “Obviously, this isn’t as quick as, say, Tinder, where it only takes users 10 seconds or less to log on.”

However, filling out the questionnaire can only benefit you in the long run because the dating site uses that personal information to calculate your match rating with other users.

Screenshot of eHarmony

eHarmony uses a 29-dimension psychological evaluation to calculate long-term compatibility.

When viewing eHarmony’s profiles, you can see how your answers compare with theirs in the Compatibility section. If you like graphs, you’ll love this section because it gives you a percentage for how compatible you are with someone on 14 different dimensions (ranging from intellect to physical intimacy).

The in-depth profiles also contain good user-generated information about the person’s passions, hobbies, role models, and relationship goals. Compatibility is the name of the game for eHarmony, so it highlights the things you have in common. Only members judged compatible with you will show up in the Matches section, and you can filter these results by age or location.

Tinder’s Swiping Feature Has Taken Online Dating by Storm

A Tinder profile is the complete opposite of an eHarmony profile. On eHarmony, profiles are highly informative and detailed. On Tinder, it’s pretty much just a photo, a name, and a headline. Short and sweet.

Screenshot of Tinder's match and chat features

Tinder’s straightforward match-chat-date setup keeps users engaged online.

You don’t have a lot to go on, but, then, that’s sort of the point. The fast-paced dating app leaves it to users to ask follow-up questions and build on that initial attraction.

The swiping feature is popular among singles because it puts the power in your hands. You are in control of who shows up in your inbox. You have a say in your own experience. But the downside of that is singles may not know how to accurately judge compatibility or maybe they aren’t sure what they’re looking for, and then they make the wrong choices.

While eHarmony offers guidance, Tinder offers freedom. Tinder doesn’t match up its users through a complex algorithm — instead, every match is the result of the user making a decision and taking action in the dating scene.

The Winner: eHarmony Uses Sound Science to Suggest Matches

We have to give this one to eHarmony. Its compatibility formula is on point, and its match recommendations and search tools make it easy to narrow down the dating scene to the most viable candidates.

While Tinder does get points for being the creator of the infamous swiping feature, that’s really it’s only claim to fame. The dating app offers a simple setup with no search options for singles looking to go beyond a game of Hot or Not. Rather than organizing dates by age or location and leaving it at that, eHarmony digs deeper into personality traits and lifestyle habits to give singles the best possible chance at finding a loving partner.

eHarmony vs. Tinder: User Testimonials

Lastly, you’ve got to look at what people are saying about Tinder and eHarmony to get a feel for what you can expect and how successful they’ve been in the past. We’ve compiled the testimonials and success stories we could find on these popular dating platforms to give you an insider’s look at them.

eHarmony Couples are More Likely to Stay Together

You don’t have to look very hard to find eHarmony’s success stories. The site proudly publishes its love stories, and even separates them into categories, which include singles with children, re-connections, long-distance relationships, international romances, and eHarmony babies, among others.

Photo of Adam and Elizabeth with their baby

Adam and Elizabeth got married and started a family after meeting on eHarmony.

Adam and Elizabeth met on eHarmony in October 2007, and now they have an 8-year-old daughter Ava. “Elizabeth and I are complete believers that eHarmony and meeting someone online is the wave of the future,” Adam said. “I am humbled and sometimes in disbelief about how much I love Elizabeth and how compatible we are.”

Not only do couples come together on eHarmony, research shows that they often stay together. A study found that eHarmony couples are less likely to divorce than other couples.

Jeremy and Kelly matched with one another on eHarmony even though they lived in different states. Jeremy lived in Texas, and Kelly lived in Colorado. But their bond was too strong to be denied. They started a long-distance relationship and have been happily committed to making it work.

“Jeremy is my soul mate and the man I want to spend forever with,” said Kelly in a testimonial. “He is the harmony to my melody.”

Tinder Does Not Publish Success Stories & Its Reviews Aren’t All Positive

Tinder’s testimonials are a little harder to find than eHarmony’s. The app doesn’t publicize success stories, so you have to comb through customer reviews to find the odd love story among the complaints. Tinder has nearly 3 million reviews on Google Play, and the average rating is 4.0. Not all the five-star reviews are from happily paired-up users though.

The Tinder logo

Tinder may create 1 billion matches a day, but only 1 million go on dates every week, and even fewer wind up in relationships.

“Well, I’ve met quite a few interesting and lovely people through this app,” said Jemima Kwok in a Google Play review. “I’ve also met one or two not super great ones.” Yikes. Not exactly a glowing review.

“From my experience with Tinder, you get all types,” said Sarahadeline in a Reddit post. “I met my SO on Tinder. We got married last summer.”

BuzzFeed used its journalistic skills to uncover 15 Tinder love stories. But, with the app claiming responsibility for 1 million dates a week, we’d expect there to be more Tinder success stories floating around.

The Winner: We Have to Give it to eHarmony

This one was not even close. Tinder doesn’t have any official success stories to its name, and that’s pretty concerning. It took a lot of digging to find a few love stories begun on the dating app. On the other hand, eHarmony’s blog is brimming with testimonials complete with photos of happy couples and families. You can see the long-term impact this dating site has had on people’s lives, and that’s a compelling reason to sign up.

“I finally feel like I’m the person I’m meant to be,” said Christie, who met her husband Roberto on eHarmony. “I’m so grateful that both of us decided to give eHarmony a try. There’s no way our paths would have crossed in our day-to-day lives otherwise.”

If You’re Looking for a Relationship, eHarmony is Your Best Bet

People who are new to online dating may not understand the differences between dating sites and apps, and that leads them to join a database that doesn’t suit their needs. If you don’t know that Tinder is primarily useful for short-term matching and dating, for instance, you could end up looking for a real relationship on a platform that just isn’t designed for that.

Hopefully now you understand the fundamental differences between eHarmony and Tinder and can make an informed decision about which one appeals to you the most. For our money, we prefer eHarmony to Tinder because it offers a more values-driven experience. It’s worth the money, in our estimation, to slow down the matching process and consider profiles in a more deliberate and thorough manner.

Singles seeking a true connection with a compatible partner would be well-served by signing up to eHarmony. It’s just a better option.