Dr. Carol Morgan: An Experienced Dating Coach Sheds Light on Online Dating Tactics, Strategies & Trends

Online Dating

Dr. Carol Morgan: An Experienced Dating Coach Sheds Light on Online Dating Tactics, Strategies & Trends

Amber Brooks Amber Brooks
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The Short Version: Dr. Carol Morgan is a seasoned dating expert with over 20 years of experience coaching singles. She specializes in online dating coaching and offers profile writing and editing services to increase the chances her clients will find a date online. Dr. Carol fell in love with someone she met on a dating site, so she knows her strategies can work. Through her private coaching and blog, Dr. Carol encourages singles to take their love lives one swipe at a time.

Over the last 20 years, Dr. Carol Morgan has positioned herself as a go-to expert on all things related to online dating. She has seen dating sites evolve from little-used desktop tools to ubiquitous swiping giants with billions of likes, and she teaches people to embrace this technology as a potentially life-changing dating solution.

Photo of Dr. Carol Morgan and her husband

Dr. Carol Morgan met the love of her life on a dating site and coaches singles to do the same.

Dr. Carol coaches singles to upgrade their dating experiences and follow their hearts to a smart match. As a woman who found love online, she delivers profound insights that bring clarity to online daters everywhere.

Dr. Carol has a Ph.D. in gender and interpersonal communication, but she brings more than academic knowledge to her coaching business. She has been on the front lines of online dating and can speak from experience about the challenges and opportunities there.

After her first marriage ended, Dr. Carol had to reassess everything she thought she knew about dating and relationships. She had to pick herself back up and learn how to navigate online dating while raising two children. It wasn’t easy, but the process taught her a lot about herself, and she ended up meeting the love of her life on a dating site.

Dr. Carol found her happily ever after online, and now she has dedicated herself to helping others find similar love and happiness. Her newly launched website HerSideHisSide.com features her online dating coaching services and other self-improvement tools geared toward men and women in the modern dating scene.

“I have a passion for helping people with dating and relationships,” Dr. Carol said. “I hope to teach people not only how to find ‘The One,’ but how to be in a successful, healthy relationship.”

Keeping Pace With a Fast-Changing Dating Scene

Dr. Carol is living proof that online dating can work, and many singles appreciate her down-to-earth approach to dating coaching. She encourages her clients to take a step back and think about what they want from their relationships. She teaches them how to be intentional with their actions, crafting dating profiles and messages that align with their interests.

While she applauds dating apps for making dates more accessible to everyone, she also cautions daters against getting caught in the never-ending carousel of swiping. “It’s a lot easier than it used to be,” she said. “However, some bad dating behavior has been created because of this. Basically, because there are endless people at your fingertips when you are using dating apps, people have adopted some impolite behavior.”

Dr. Carol said ghosting — when someone stops communicating with no explanation — is a symptom of an online dating culture that prioritizes the next virtual match over a real relationship.



Swiping is the double-edged sword of online dating. On the one hand, it allows singles to quickly identify compatible matches and determine who can contact them. On the other hand, it can lead singles to treat one another as disposable — just another profile in an endless stack of romantic possibilities. Dr. Carol warns her clients against falling into that trap and looks forward to a day when dating platforms solve this issue in the dating scene.

“I would like to see some of the dating sites and dating apps to hold people accountable for their actions,” she said. “I know that sounds like a utopia that it could never happen, but you never know — it could.”

Dr. Carol praises dating sites for helping singles find common ground and arranging local meetups, but she said there is still room for improvement if dating site owners want to truly satisfy their users.

“I think that if dating sites and apps do not keep up with the latest trends, then they will fall behind and perhaps go out of business,” Dr. Carol said. “If you don’t keep up with your competition, then you will lose out.”

How Social Media Integration Can Build Trust

Dr. Carol and her significant other have experienced the joy of falling in love, and now they want to share that with as many people as possible. To that end, they launched HerSideHisSide.com to offer a balanced assessment of dating.

HerSideHisSide.com offers dating advice from both the male and the female perspective, and it offers coaching services geared toward both genders. “It’s important to hear about the opposite sex’s point of view when you are dating and in relationships,” Dr. Carol said. “I will continue to provide my services to clients such as online dating profile writing and coaching as well.”

As an online dating expert, Dr. Carol keeps close tabs on the online dating scene, and she pays particular attention to new trends that could impact men and women down the line.

Screenshot of HerSideHisSide.com

HerSideHisSide.com is a blog with dating advice written by men and women.

Dr. Carol pointed out that social media integration has become more prevalent on many dating sites and apps. Some innovative platforms have begun drawing from a person’s existing social networks to generate matches.

“This provides a sense of safety — almost like you’re being set up by a friend, or a friend of a friend,” Dr. Carol said. “In other words, it gives the illusion that these are not complete strangers. They come with references, and in this day and age where catfishing is so prevalent, this is a nice option to have — especially for women.”

Social media integration can speed up the signup process and add a new level of accountability to online dating. Dr. Carol pointed out that it’s harder to ghost someone if you’re in the same social circle, and having mutual friends can ensure daters treat one another with dignity and respect because someone they know may hear about it if they don’t.

“At least there are people who know you and could hold you accountable. It’s a lot easier to ghost when you’re dating a complete stranger,” Dr. Carol said. “It’s sad that we have lost the Golden Rule — treat people the way you want to be treated in online dating, but perhaps social media integration is a good first step to bringing it back.”

Equipping Singles to Attract Likes & Land Dates Online

Over the last 20+ years, Dr. Carol has seen many singles dive into the online dating scene and attract genuine conversations, dates, and relationships. She said it’s always a thrill to see her work pay off in a real way, and she hopes to be able to inspire many more matches in the years to come.

Whether she’s editing a dating profile or coaching singles by text, Dr. Carol pays attention to the details and makes sure her clients always put their best virtual foot forward.

“It’s amazing how your success rate goes up when you know what to say and what photos to put up,” she said. “It sounds like a simple thing, but it’s not – it’s everything.”

Screenshot of Dr. Carol's website

Dr. Carol has steered thousands of clients toward loving relationships.

Dr. Carol leads her clients to online dating success through a combination of profile writing and coaching. She makes sure the dating profile reflects her client’s personality and goals, and she screens incoming messages so her clients don’t waste their time on incompatible or unsuitable dates.

“I have been doing a lot more in terms of pointing out red flags to my clients,” she said. “I can really limit a lot of heartache for my clients by cluing them in about a person’s true nature very early on.”

Some singles are too close to the situation to see what’s going wrong or how they can fix it, and that’s when it’s time for an experienced dating coach like Dr. Carol to step in. Her sound advice keeps singles on the right path and motivates them to find a real, lasting love.

Dr. Carol Morgan Makes Online Dating Much Easier

Online dating can offer a world of opportunity, but singles don’t always know how to take advantage of these tools. It can be difficult to create a profile that stands out when you’re new to the online dating scene, and sometimes the ups and downs of swiping, ghosting, and flirting can wear people down.

Fortunately, Dr. Carol Morgan has made it her job to lift singles up and give them practical advice to master online dating. She identifies mental blocks and red flags to help singles confidently pursue the relationships they deserve.

As a private coach, Dr. Carol assesses her clients’ dating behavior and shows them their blind spots, so they don’t keep repeating the same mistakes and stay caught in a negative dating pattern.

“I am trained and educated in people’s verbal and nonverbal behavior, so it’s easy for me to see when it’s not so easy for my clients,” Dr. Carol said. “Through my coaching services and HerSideHisSide.com, I hope to help people find a happy, loving relationship — just as I have.”