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The Short Version: Celebrity dating and empowerment coach Laurel House has made headlines for her insightful advice and no-nonsense attitude. Her podcast audience knows her as the Man Whisperer because she translates the common miscommunications between the male and female perspectives. Over the last year, Laurel has focused on coaching and supporting single people who are looking for new opportunities in their personal and professional lives.
The onset of the COVID-19 pandemic impacted people’s lives in a lot of ways. It was a time of uncertainty and adversity — and many single people had to face unprecedented challenges in their personal lives.
Dating and empowerment coach Laurel House has spent the last 10 years building her clients up and encouraging them to make progress in their love lives. Her business changed almost overnight as people stopped looking for dates and focused on simply weathering the tough times.
“I had a major drop in clients at first,” Laurel told us. “People didn’t want to invest in coaching because of financial concerns and a lack of interest in dating in general.”
As the months wore on, these attitudes shifted and clients returned to Laurel with a renewed sense of purpose. Laurel told us many of her single clients realized how important it is to have someone standing by them in life, and they were looking to form a serious relationship.
This sense of clarity is a new trend that has pushed the dating industry toward more meaningful connections.
In the wake of the pandemic, Laurel has taken up the challenge of guiding singles through hardships and into a new chapter where they can find their happily ever after — however they define it.
Every person has their own truth and their own version of happiness to pursue. Laurel said her job is to inspire people to embark on an adventure of their own making. She isn’t in business to judge people or pressure them into being someone they’re not. She asks questions and offers her own sassy and uplifting perspective to help them find their way to happiness.
“Everything is about perspective and how you choose to view life and circumstances,” Laurel said. “I have been thrown a lot of circumstances that haven’t been amazing throughout my life, and I’ve had to figure out how to do course corrections — or take what I had and make the best of it.”
Laurel is now working to build her coaching brand in a positive direction. She has partnered with eharmony as a relationship coach, and she’s offering a $100 discount on her video coaching program — Love Actually Academy — with the code LOVE100.
Laurel works closely with coaching clients and helps them navigate many tricky situations. One client may vent frustration with how the texting conversations are going, while another feels anxious about meeting a stranger in person during a COVID outbreak.
Single people can benefit from talking through their fears and hopes, and Laurel is only too happy to suggest potential solutions. Her go-to dating strategy is to engage in phone or video dates before meeting in person. She’s been pushing this idea since before the pandemic made video dating into the new coffee date.
“Phone or video dates are better than real dates because you can have a conversation without having to spend time, energy, and money going out,” Laurel said. “Phone dates are also better than texting all the time. The problem with texting is there is so much potential for confusion.”
Fortunately, alleviating confusion is the job of this Man Whisperer, and many educational materials are available online.
The Love Actually Academy draws from Laurel’s experiences and offers a step-by-step action plan for finding a long-term relationship. The course has three modules that each feature 10-20 video lessons. Clients can watch and learn on their time, and they can flip through a comprehensive workbook that covers topics ranging from red flags to clear communication strategies.
Laurel said she hopes singles use this guidance to overcome their insecurities and make progress in their relationships. The online program can reach a larger audience than her private coaching because it is more affordable and doesn’t require scheduling an appointment.
The Love Actually Academy analyzes many complex aspects of dating — including how to text with a romantic interest — and offers straightforward and pragmatic advice that singles can immediately put into action.
“A lot of what I’ve been doing revolves around happiness, confidence, and self-definition,” Laurel explained.
Laurel has decades of experience in marketing, branding, and dating coaching, and she ties all that together in the Learn to Be a Dating Coach program. This unique offering teaches aspiring coaches to follow in Laurel’s successful footsteps. She walks them through how to start their business, how to gain media attention, and how to build a strong brand in the dating industry.
“I’ve come up with my own style — I’m edgy, I’m sexy, I cuss a lot,” Laurel said. “I help my clients understand how I coach, and then use that as a baseline to decide how they want to coach. I’ve seen a lot of success with that.”
Over the last year, Laurel has helped entrepreneurs build confidence in what they have to offer and land interviews on local news stations and podcasts. She said many of her clients have been coaching their friends and family members all their lives — she’s merely teaching them how to market those skills and make money.
The program includes access to seven hours of video lessons from Laurel’s Love Actually Academy and 192 pages of workbook materials. These resources cover the basics of starting a dating coaching business and building a brand identity. Three one-on-one phone sessions with Laurel provide further personalized guidance.
“Be confident in what you’re doing and what you’re good at,” Laurel advises newcomers to coaching. “Once you know who you are and own it, you can sell it.”
As a self-starter, Laurel is constantly looking for opportunities to grow her brand, share her expertise, and expand her skill set. Her enterprises sometimes go outside the dating industry.
Laurel recently partnered with a Los Angeles dog adoption agency called Wags and Walks to help pair the right dog with the right person, couple, or family. She draws from her knowledge as a relationship expert to identify areas of compatibility between humans and dogs.
Whether she’s helping a single person get in a relationship or helping a rescue dog find a family, Laurel’s mission is to inspire love and connections that can last a lifetime.
When it comes to her private coaching practice, Laurel said she has become more choosy about her clients and made a concerted effort to only give her time and energy to deserving people. “I want to focus on things that light me up,” she said.
For example, Laurel told us about one male client who asks tough questions and challenges her to bring her A-game in every session. They have intense brainstorming sessions about dating and relationships, and the conversation gives them both a lot to think about. Laurel is in the business of changing lives, and she wants her clients to be active partners in that journey.
The last year has seen many changes and upheavals in people’s lives, but Laurel has found her own bright spot amid the pandemic. She gave birth to her third child and first daughter in early 2021. “She is the happiest child,” Laurel said with motherly pride. “She smiles and laughs and makes everyone feel special. It’s such a treat.”
As a mother of three, Laurel applies her coaching skills to adapt to her children’s different personalities and guide them to become the best possible version of themselves. She said her experiences as a mother also give her more empathy when working with clients.
“In some of my clients, I see my children and how they might end up being as adults,” she said.
Under the moniker of Man Whisperer, Laurel teaches her clients to communicate honestly, confidently, and purposefully. She provides practical tips and insights that make singles feel confident about setting up a date, even if they’re just talking over the phone.
The COVID-19 pandemic has rocked the dating scene and exacerbated many issues that were lying just beneath the surface. The turbulent climate caused some relationships to reach a breaking point, and it gave some thoughtful singles the chance to reevaluate where they are and where they want to go. That has been a game changer that has already impacted dating lives.
Laurel said she hopes to see more people return to dating with greater determination and wisdom. In the meantime, she’ll continue doing what she does best: Giving pep talks and offering strategy sessions to singles facing challenges.
“Coaching is essentially the same,” Laurel told us. “I very much believe in three Cs: Conversations create clarity, and clarity creates confidence. During the pandemic, we couldn’t have conversations with others, so we had conversations with ourselves about what truly makes us happy.”