What is eHarmony? — (11 Important Facts to Know)

Online Dating

What is eHarmony? — (11 Important Facts to Know)

Brittney Mayer Brittney Mayer

eHarmony was one of the first dating sites on the web, having launched in 2000. Even though they have so many years under their belt, we still get a lot of readers asking us “What is eHarmony?”

By that, we think they really mean “How does eHarmony work?” “How successful is eHarmony?” and, ultimately, “Should I join eHarmony?”

We’re here to answer those questions and more, with 11 things you should know about this popular dating website. If you happen to be looking for an eHarmony review, we’ve tested and covered every detail here.

1. eHarmony is a Top Dating Site & App With 4.1M Visitors a Month

eHarmony is among the most popular dating apps on Google Play and the most popular dating sites on the web — seeing 4.1 million visitors a month from various age ranges, locations, and backgrounds. The main thing they have in common, though, is they’re all looking for a serious relationship. Below is more information about eHarmony’s demographic:


Relationships: Casual Dates, Deep Relationships

Match System: Personality test suggests matches

Our Experts Say: “Accounting for 2% of U.S. marriages, eharmony's compatibility-based system and commitment-minded user base are ideal for those seeking a serious relationship...” Full Review »

Browse Free: View Photos Now

2. The Website was Co-Founded in 2000 by Dr. Neil Clark Warren

Dr. Neil Clark Warren, a psychologist, Christian theologian, and seminary professor, helped launch eHarmony in 2000 as an online dating service for commitment-minded singles. Warren has written eight books on love and marriage and used his extensive background in the field to create eHarmony’s famous 29 Dimensions® of Compatibility Matching System (more on that below).

3. Over 33 Million People From About 200 Countries Use eHarmony

Since their inception, eHarmony has not only become a leader in the online dating industry, but they’ve also built an impressive global following. They now have more than 33 million members from about 200 countries around the world — and counting.

4. Anyone Can Sign Up for a Free Membership

Creating an account on eHarmony is totally free for anyone with a valid email address. All you have to do is fill out your name, gender, and location, and then you can take their personality and matching test we mentioned earlier. This subscription will never expire and allows you to complete a profile, answer their questions, add numerous photos, receive matches, send and/or receive messages, highlight your unique traits via the Book of You, and use Guided Communication (we talk about that later).

5. Apply an eHarmony Coupon Code to Upgrade Your Subscription

If you want to upgrade your membership so you can access more helpful features, including unlimited communication, we have two exclusive eHarmony offers that will save you money. Using the eHarmony promo code DATINGADVICEBBB, you’ll get 73% off 12 months.

For a shorter period of time, use the eHarmony promo code DATINGADVICEAAA and shave 60% off six months.

You’ll apply these eHarmony coupon codes on the subscription page, which you can find by going to your settings at the top of your dashboard. If you’re a new member, you can use these offers as well. You’ll just have to go through the signup process first.

6. You Must Take the 29 Dimensions® of Compatibility Questionnaire

eHarmony probably has the most extensive signup process, but, honestly, it’s worth the time. When pairing members, their 29 Dimensions® of Compatibility Questionnaire takes into consideration deeper qualities like emotional temperament, personal beliefs, and problem-solving. There are about 400 questions to answer, and it should take you about an hour to finish if you’re really thinking about your answers. You won’t regret it once you get to the end!

7. They’ll Deliver Compatible Matches to You Daily

The main difference between eHarmony and other online dating sites is they do not have search options for users. Those who might feel overwhelmed by the thought of finding a date or partner on their own and who want all the work done for them will love this aspect of eHarmony. Every day they’ll send match suggestions to your eHarmony inbox and the email you used when you joined. Then it’s up to you to decide if you’re interested or not (Hint: You probably will be).

8. Members are Given Helpful Features Such as Hidden Matches

We mentioned several of eHarmony’s features above, but the one a lot of users want to know more about are Hidden Matches. This is a good way to stay organized and file away matches you’re not sure about until you are ready to come back to them.

All you have to do is select the Matches tab, hover over the tile of the matches you want to hide, and then click the X icon or the word “Hide” in the upper right-hand corner. Your hidden matches will not know they’re hidden, and you can still reach out to them at any time or vice versa.

Hidden Matches are commonly confused with the act of blocking matches. To block matches, you must first have hidden them or started communicating with them. Once you do one of those things, you can hit “X” or “Block.” When you block a match, you will never see his or her profile again, and you won’t be able to make contact or vice versa. So choose wisely before using this feature.

9. You Can Talk With Users via Guided Communication

Once you see someone you like, you can message them just as you would on any other date site, but eHarmony also offers Guided Communication — which is just a better way to get to know your matches and determine who’s right for you. This feature is especially helpful for people who aren’t sure how to initiate conversation.

eHarmony suggests reading your match’s About Me section first and then proceeding with the next steps:

  1. Send five easy-to-answer questions of your choosing.
  2. Exchange 10 “Must Haves” and 10 “Can’t Stands.”
  3. Send a second round of more thorough questions.
Photo of eHarmony's Guided Communication

eHarmony’s Guided Communication feature helps jump-start the conversation.

After you’ve done that, Open Communication will be enabled. You can then take the messaging reins yourself, or continue to have eHarmony help you out, including with setting up the first phone call and/or date. You’ll also find special advice messages from Dr. Neil Clark Warren in the top-left corner of the navigation.

If you want to skip Guided Communication altogether, you can request “FastTrack” and go right to Open Communication. You’ll send the first message to a match, and then he or she can either accept the message or ask to stay in Guided Communication for the time being.

10. eHarmony Has One of the Highest Success Rates

Numbers don’t lie, and eHarmony has some of the most impressive we’ve ever seen, such as:

  • 71% of women, 69% of men meet their spouse within a year of using the site.
  • eHarmony creates 15 million matches every day.
  • They’re responsible for 4% of U.S. marriages.
  • The site’s divorce rate is lower than the national U.S. average: 3.86% vs. 50%.
  • 542 Americans get married every day because they met on eHarmony.

As you can see, eHarmony has worked for millions of singles, so your chances of finding success are very high. For even more eHarmony success statistics (via Harris Interactive, The Washington Post, and eHarmony themselves), check out our in-depth article.

11. Cancel eHarmony Account: Do So at Anytime

If you do end up deciding that eHarmony isn’t the dating service for you, you can cancel your membership anytime. Here’s how:

  • Go to Account Settings under the Settings tab.
  • Click the Cancel My Subscription and then Close Account links.
  • Follow the prompts.

Note: When you sign up for eHarmony, your membership is set to automatically renew every month, so make sure you cancel it before time runs out. For more support, the eHarmony customer service phone number is (844) 527-7421, or you can email them at [email protected]

In the End, Is eHarmony Good? Yes — Join & See for Yourself!

We’ve laid out some pretty remarkable facts about eHarmony above, and it’s easy to see why they’ve been a huge name in the dating space for so long. Now that you’re equipped with all the information you could ever want or need to know, you can stop wondering “What is eHarmony?” and start wondering “What are my match and I going to do on our first date?!” Cheers!