Zoosk vs. Match (Pricing, Demographics, Features & Success Rates)

Online Dating

Zoosk vs. Match (Pricing, Demographics, Features & Success Rates)

Brittney Mayer Brittney Mayer

Choosing the right dating site can be like choosing the right credit card, college, or house — it could have an effect on your life. Match.com and Zoosk are the top two dating sites out there, and narrowing them down is often where things get tricky for singles. What’s more important: affordable pricing, a targeted user base, positive member reviews, or all of the above?

We’re here to help you decide between Match vs. Zoosk, and in this article, we’ll walk you through everything these two sites have to offer. Use the links below to jump to the section that’s most relevant to your wants and needs.

Overall | Pricing | Demographics | Features | Success Rates

Zoosk vs. Match: Overall Reviews

Testing and reviewing dating websites is more than just a job to us — we eat, sleep, and breathe online dating. From our years of experience, we’ve found that Match and Zoosk can’t be beat. Before we get into a full breakdown of Match.com vs. Zoosk, let’s give you our overall thoughts:

Match: 4.9/5.0

Match was founded in 1995, making it one of the first dating sites on the web, if not the first. With history on their side, Match has become a household name — most of us have seen the commercials and probably know someone who’s met a date on Match or at least used the site. Here’s a quick snapshot of Match:


Relationships: Friends, Dates, and Relationships

Match System: Browse by zip, age, appearance, more

Our Experts Say: “Match has facilitated the most dates and relationships of any dating site, and its large audience and high success rate make it our top review...” Full Review »

Browse Free: View Photos Now

As you can see above, we’ve given Match 4.9 out of 5 stars, and that’s not just because of their reputation. We’ve gone through Match’s entire process (signing up, creating a profile, searching for matches, and messaging) and can confidently say it was one of the easiest and most fun online dating experiences we’ve had. For a full Match.com review, click here.

Zoosk: 4.6/5.0

While not our #1 choice, Zoosk is still a fantastic online dating site, especially if you’re looking for high-quality mobile dating. Zoosk launched in 2007 and has paved the way for online dating apps ever since. They’ve been integrated with Facebook from the very beginning and expanded to include Google+ in 2011. This makes registering and making a profile super easy. Below are some other key points about Zoosk:


Relationships: Fun Dates, Serious Relationships

Match System: Search and get match recommendations

Our Experts Say: “Zoosk is integrated with social media sites, like Facebook and Google+, so it's very popular with singles on the go...” Full Review »

Browse Free: View Photos Now

Zoosk has a 4.6 star rating from our team because they’re on top of their technology game — online dating doesn’t get any more streamlined, whether you want a casual date or serious relationship. Check out our full Zoosk review if you want to know more.

The Winner: Match Has It All!

We have to give our overall round to Match for being a leader in the dating space for more than two decades. Few dating sites can say that. However, if Zoosk does end up being your choice, we believe you’ll still be happy with it.

Zoosk vs. Match: Pricing Comparison

Price plays a big role for a lot of people when they’re choosing a dating site, and it should. You want a service that will help you find that special someone, but you don’t want to spend an arm and a leg for it. Match and Zoosk have some of the most competitive prices around — not to mention free trials and accounts that allow you to try everything out first. Let’s jump into the pricing differences.

Match: Free Memberships, Premium Options From $5.46

Whether you want to spend $0 or are willing to put down some money, Match has a variety of subscriptions for every budget. You can sign up for a free account that never expires, but the features are somewhat limited. You’re better off going with one of these options:

Match has memberships for three, six, and 12 months, ranging from $20.99 to $26.99 a month. We recommend you choose the 12-month subscription because with the 74% discount, you’ll only be spending about $5.46 a month. That’s almost unheard of in online dating!

No matter which way you go, though, the features include profile creation, unlimited searching and communication, Highlighted Profile (you’ll be at the top of search results), First Impressions (appear in new users’ Daily 5 matches), and Email Read Notification.

Zoosk: Free Memberships, Premium Options From $12.49

Zoosk is another affordable dating site that can cater to your needs no matter how much you’re looking to pay:

Just like Match, Zoosk’s free subscription at the top of the list is good until the end of time. You can fill out your information, include numerous photos, browse profiles, access the Carousel of members, check out who’s online now, see who’s looked at your profile, send “Winks,” and receive messages and IM requests.

However, for more cool features, such as infinite browses through the Carousel and back-and-forth messaging, you’ll want to select one of the monthly memberships.

The Winner: Match, Over 50% Cheaper & Six Extra Months

Match wins again. While Zoosk’s monthly memberships are cheaper, if you take advantage of Match’s 74% off deal, you could actually save more and get more time on the site.

Zoosk vs. Match: Demographics Comparison

Match and Zoosk are both very popular — there’s no doubt about that. But their user bases do vary, and it’s good for you to know how they vary so you can make sure you’ll be around the types of people you want to date.

Match: 30M Members, 25 Countries, Lesbian & Gay Friendly

Photo of Match's various members

People of all ages, sexual orientations, and races are welcome on Match.

According to The New York Times, at last count, Match was up to 30 million members, with 3.4 million of them being paid subscribers. The gender split is around 49% men and 51% women, with heterosexual and gay and lesbian singles of all backgrounds, races, ethnicities, and religions welcome to join. You can look for dates, relationships, marriages, and even hookups on Match, but we would say the members lean more toward the relationship side of things.

Zoosk: 38M Members, 80 Countries, Lesbian & Gay Friendly

Zoosk has an impressive reach as well — 38 million members from 80 countries. At 48% men vs. 52% women, the gender ratio is pretty even, and inclusiveness is just as important to Zoosk as it is to Match. The main distinction in users is they tend to be slightly younger and are more likely to be looking for something casual, with the possibility of it becoming serious later on.

The Winner: Zoosk

It was a close call because both Match and Zoosk have extraordinary numbers, but Zoosk takes this round.

Zoosk vs. Match: Features Comparison

Match and Zoosk are constantly at the forefront of innovation. They’re passionate about enhancing online dating and taking it to the next level for singles, and their features reflect that.

Match: 5+ Daily Matches, matchPhone & Six-Month Guarantee

One of the components we love about Match is they’ll do a lot of the work for you. Every day you’ll get at least five compatible match suggestions in your inbox. These are called Daily 5 Matches, and you can find them under the Matches tab at the top of your screen.

Something else that’s pretty rare about Match is they offer what’s called matchPhone. Members who choose to use this feature are given virtual phone numbers they can then give to their matches. The incoming calls and texts will be forwarded to the person’s real number. Not only can users safely and privately get to know someone on another level, but at anytime they can block anyone who they no longer want to call or text with.

Of all the awesome services Match offers, our hands-down favorite is the Match.com Six-Month Guarantee, which says if you don’t find a match within six months of using the site, you’ll get six more months completely free. This guarantee can help relieve any doubts you may have.

Zoosk: Singles Carousel, SmartPick™ Introductions & Zoosk Coins

A large part of Zoosk’s matching system is what they call the Carousel, which is located in the left sidebar. Based on the parameters you set when you signed up, Zoosk will show you a suggested match in the Carousel and ask, “Want to Meet Him [or her]?” Then you can say yes, no, or maybe if you can’t decide at the moment and want to come back later. This is a great way to take matters into your own hands.

Photo of the Zoosk Carousel

Using Zoosk’s Carousel, you can easily yay or nay suggested matches.

SmartPick™ matches are a Zoosk exclusive, and they’re really cool. As you go about using the site (browsing profiles, sending “Winks,” flirting with matches, etc.), Zoosk will keep track of what you like and don’t like through their Behavioral Matchmaking™ algorithm. Then they’ll recommend these SmartPick™ matches based on those behaviors.

Zoosk Coins is another feature that you can only find on this dating site. With these coins, you get to do more things like boost your profile in search results or send a Mega Flirt to several people at once. You can purchase Zoosk Coins (1,800 for $99.95, 480 for $39.95, or 180 for $19.95) or earn them for free by referring a friend, winning contests on the site, and more.

The Winner: Match — With the Six-Month Guarantee

Match is the only dating website that offers a guarantee like this. It shows that they’re truly dedicated to helping singles find that perfect match, and they won’t stop until they do.

Zoosk vs. Match: Success Rates Comparison

An online dating service can have all the bells and whistles — millions of members, affordable subscriptions, and premium features — but at the end of the day, the site has to work for people. If you’re having trouble picking between Match or Zoosk, take their success rates into consideration. Here’s what you need to know:

Match: More Dates, Relationships & Marriages Than Anyone

Photo of Wendy and Mike, a Match success story

Wendy and Mike are just one of millions of people who’ve found love on Match.

Of any online dating site, Match has been responsible for the most dates, relationships, marriages, and babies: 517,000 relationships, 92,000 marriages, and the birth of 1 million babies. And we anticipate that number is only going to grow. Wendy and Mike are a prime example of the difference Match can make in an otherwise unsuccessful dating life. They were both unsure about online dating but decided to take a chance. During their first date, drinks led to appetizers, appetizers led to dinner, and dinner led to a second date. Ten months later, Mike asked Wendy’s parents for their blessing, and then he popped the question to Wendy herself.

Zoosk: Thousands of Success Stories

Match does have 12 years on Zoosk, so that’s something to keep in mind when making your decision. Even so, they’ve had thousands of touching success stories, with a new one posted every week. Single men and women from all over the world have found success on Zoosk, and you could be next.

The Winner: Match

The numbers don’t lie — Match has a higher success rate than Zoosk. While nothing in life is ever 100% sure, the odds are more on your side on Match.

Match Takes the Cake, But Zoosk is Still a Great Choice!

Winning four rounds out of five, Match is our ultimate champion! We hope all of the information we provided above will make it a whole lot easier to decide between Zoosk or Match. Match is the dating site we’d advise you to use, but Zoosk will not disappoint either.

Whether it’s a dating site, credit card, college, or house, the point is no matter what kind of decision you’re making in life, take the time to learn all the facts first. It’s all up to you now!