“What Is Zoosk?” (12 Things You Didn’t Know)

Online Dating

“What Is Zoosk?” (12 Things You Didn’t Know)

Hayley Matthews
Hayley Matthews Updated:
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When I first heard the word “Zoosk” several years ago, I thought, “What the heck is Zoosk?” Is it the name of an exotic fruit or fish or something? Turns out it was the name of an exciting new dating site.

Since its launch in 2007, Zoosk has become one of the most popular dating platforms in the world. There’s even a Flo Rida and T-Pain song named after it!

But there’s so much more to Zoosk than just its unique name, and we’ve got the details below — with 12 facts we bet you didn’t know about Zoosk.

From creating a dating profile to finding potential matches online, we’ll walk you through what Zoosk has to offer the singles of today. If you’re looking for a full review of Zoosk, you can check out our in-depth breakdown of the dating site’s features, site functionality, and pricing. Otherwise, read on to discover what Zoosk is all about!

1. Zoosk is a Popular Dating Website: 3.8 Million Visits Per Month

Zoosk has millions of chatty users located all around the world. On average, the site receives 3.8 million visits in just a month. This is an active dating website and app with many singles looking to mingle.

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Real-time matches is this dating site’s specialty. Whether you’re looking for a casual date or a long-term relationship, Zoosk’s user base can accommodate you and offer plenty of choices.

2. Zoosk Has More Than 40 Million Users

Begun in 2007 as a Facebook dating app, Zoosk has since expanded its reach to a global audience of 40 million users. The site has a strong presence in over 80 countries — and growing. A leader in the online dating industry, Zoosk is the #1 grossing online dating app in the Apple App Store.

3. It Only Takes a Few Seconds to Sign Up for Zoosk

It’s really easy to pick up on the way Zoosk works. You can sign up for free, create a dating profile, and start finding potential matches in literally just a few seconds.

Zoosk’s homepage is where it all starts. You’ll create a Zoosk login by signing up through the site, Facebook, Google+, or download the app (available via The App Store, Google Play, and Amazon).

When you sign up for Zoosk, you’ll fill out basic info like your gender and gender preference, birthday, and location, and then you can begin browsing through the profiles of other Zoosk members. You don’t have to upload a photo right away, but Zoosk recommends it because profiles with photos receive more attention overall.

You don’t have to fill out your whole profile if you don’t want to either. You can always come back to the About You section later to add more details about yourself, your interests, and your ideal match.

4. Zoosk Offers Free Memberships to All Users

Now that you know what Zoosk is, you probably want to know how much Zoosk costs. The good news is it’s completely free to become Zoosk member.

When you join, you’re automatically given a free account, so you can get a feel for how to use Zoosk without paying for anything. For $0, members can make a profile, upload photos, search for singles within your specific parameters, browse the Carousel of members, see who’s online and/or viewed your profile, send virtual “Winks,” and receive greetings and messages.

Screenshot of the Zoosk homepage

Zoosk is free to join, and you can create a login via the site, app, Facebook, or Google+.

With a paid membership, you’ll be able to receive and send IMs to everyone online. You can also boost your profile to appear higher in Zoosk’s search results, and get SmartPick™ matches.

5. Zoosk Will Verify the Authenticity of a User’s Profile Pic

Policing the quality of its membership, Zoosk offers a Photo Verification service for members who want to prove they look like their profile pic. A green Photo Verified badge will appear on your dating profile once Zoosk reviews and approves your photo and a video submission. This proactive measure is a way for the dating website to showcase its users’ authenticity.

6. Members Have 3 Ways to Browse Profiles

With its Basic Search and Advanced Search capabilities, Zoosk lets you find matches on your own, if you like. You can filter by categories such as your preferred age, location, religion, or even height. Have a thing for tall men? Zoosk has you covered with many potential matches.

You can also browse through singles in the Carousel, which will show you one member at a time who you can say “No,” “Maybe,” or “Yes” to.

7. Zoosk Prioritizes Giving Singles Options Over Matches

Rather than targeting a narrow niche of compatibility, Zoosk opens users up to a world of possibility and a range of dating options. Zoosk has no shortage of people to talk to. With millions of active users, the site provides an abundance of online dating options for users, with a range of dating intents.

It doesn’t have to be about finding a serious relationship on this dating site. You could just find a hot first date or casual hookups.

The overall goal of Zoosk’s membership of millions is simply to give you plenty of options so you can decide for yourself what you want. When you join with a free or paid membership, you can browse through singles with ease online. Who knows, you may find a great person searching for the same things as you are.

8. With Zoosk Coins You Can Send Gifts (Like Digital Roses)

To upgrade your online flirting, Zoosk Coins are available for purchase. This is the dating site’s form of virtual currency. You can use Zoosk Coins to gain access to more features like Zoosk gifts — digital roses, teddy bears, or chocolates — and Delivery Confirmation on messages.

9. Zoosk is a Pioneer in Behavioral Matchmaking

The aspect that makes Zoosk stand out as a dating site is its Behavioral Matchmaking™ and SmartPick™ technologies. These unique matching techniques learn from a user’s behavior on the site and choose matches based on who they’ve liked before.

Screenshot of Zoosk's Behavioral Matchmaking™ Algorithm

Zoosk’s Behavioral Matchmaking™ Algorithm suggests matches based on your on-site behavior.

As you go about flirting, messaging, liking or disliking, and generally interacting with people on the dating platform, Zoosk’s matchmaking algorithm will study that on-site behavior and recommend SmartPick™ matches who you’re more likely to click with.

10. Zoosk is Available in 25 Different Languages

A global platform, Zoosk has been translated into 25 different languages including French, Spanish, Brazilian, and Korean. More languages are being added all the time to expand the dating site’s reach into new territories.

11. Canceling with Zoosk is Easy: Unsubscribe in 4 Steps

You can keep your free Zoosk membership forever as far as the dating site is concerned, but sometimes Zoosk members are ready to move on and delete their accounts, and that’s all right too.

Here’s how to cancel a Zoosk account if you decide the site isn’t for you:

  1. Go to your Account Settings.
  2. Click “Edit” next to the words “Account Status.”
  3. Hit “Deactivate.”
  4. Confirm by selecting “Deactivate Zoosk Account.”

If you happen to have any questions or issues, the Zoosk phone number for customer service is (888) 939-6675.

12. People Ask Google if Zoosk is a Scam (Often)

Many people go to Google asking “Is Zoosk fake?” or “Is Zoosk a scam?” or even “Does Zoosk send you fake messages?” These questions speak to the uncertainty and insecurity that exists in online dating.

Hesitancy is common with any dating site that has millions and millions of users. To combat these concerns, Zoosk reviews all singles who sign up, and the dating website allows them to verify their photo, phone number, and Facebook and Twitter profiles, proving to other members that they’re a real person with serious dating intentions.

If you’re worried about the authenticity of a dating profile, you can report it to the dating platform, and if you’re not getting enough attention from other Zoosk users, you can always edit your profile, upgrade your account, or send more compelling first messages on the dating site.

Is Zoosk Worth It? We Think So

I didn’t know what Zoosk was when I first heard about it 10 years ago, but now I’m familiar with its ins and outs, and I know many people who use it as their go-to dating site or dating app.

At the end of the day, Zoosk is one of the most innovative, affordable, and fun dating websites in the industry. Before you go all in with a paid subscription, give Zoosk a try for free. Once you do, we guarantee it’s a name you’ll never forget!

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